Affiliate Marketing Agency & Media

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  Mustard Digital

  4 Kidds Moor Cottages, Melton Road, Wymondham, Norfolk, England NR18 0SE, United Kingdom

  Mustard Digital is a specialist iGaming marketing agency founded by Allan Turner, who brings over two decades of industry experience to the firm. The company operates as a service provider rather than a product or platform business, offering a comprehensive suite of marketing services tailored exclusively to online gambling operators. Its capabilities span affiliate marketing, SEO, PPC, social media management (both paid and organic), email marketing, CRM strategy, conversion rate optimisation, website design and build, and marketing compliance. Mustard Digital positions itself as a full-service partner capable of handling everything from programme setup to ongoing campaign management, with a particular emphasis on navigating the complex regulatory environment that governs iGaming advertising. Despite the founder's extensive background, public information about the agency's scale and footprint remains minimal: no official founding year, headquarters location, or employee count has been disclosed. The company appears to operate as a small, focused consultancy rather than a large agency network, and no news articles, press releases, or partnership announcements have been found. Its website and a DesignRush profile are the primary publicly available sources confirming its existence and service offerings, and there is no verified LinkedIn company page or Crunchbase entry for this specific entity. Mustard Digital's niche focus on iGaming compliance and marketing sets it apart in a crowded agency landscape, but the lack of detailed corporate information limits a deeper assessment of its market position.

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  MyAffiliates

  Level 1, 307 Queen Street, Brisbane 4000, Australia

  MyAffiliates is a market-leading affiliate marketing and tracking software platform purpose-built for high-volume verticals such as iGaming, sports betting, Forex, binary options, and lottery. Founded in 2007 by Steven Harris, the company provides operators with a flexible, transparent, and reliable solution to run their own in-house affiliate programs. The platform’s core capabilities include multi-tier and multi-channel tracking, close-to-real-time reporting, flexible commission structures (revenue share, CPA, CPL, hybrid), and comprehensive affiliate CRM tools. With over 300 satisfied clients across the globe and a 99.9% uptime track record, MyAffiliates is used by operators ranging from single-brand sportsbooks to multi-brand gaming groups. The software is fully customizable, supports multi-language and multi-currency, and integrates with third-party creative tools such as Bannerflow and Connextra. MyAffiliates' client base includes notable names such as VistaGaming Affiliates Network, Winning Poker Network (WPNAffiliates), and PAF. The company maintains support teams in Australia and Malta and continues to evolve its feature set based on direct industry feedback, making it a trusted partner for operators seeking to scale their affiliate programs with confidence. In June 2026, MyAffiliates published a roundup newsletter highlighting new client launches and award wins, reflecting its ongoing growth and industry recognition.

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  MPG Gaming

  #D166, Street Maha D, Phum Vimean Trung, Sangkat Krang Thnong, Khan Sen Sok, Phnom Pen, Phnom Penh, Cambodia

  MPG Gaming is a business centre that aspires to create game-changing interactive experiences for customers all around the APAC regions. We pride ourselves on giving world-class customer services and create the most trustworthy and innovative in iGaming industry. Our team is composed of highly skilled and dynamic intellectuals who value customers, teamwork, leadership, Career growth with a common goal of bringing the company into one of the top market leaders in the industry.

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  MediaTroopers

  Philadelphia, Pennsylvania, United States

  MediaTroopers is a US-based independent digital marketing agency that focuses exclusively on paid affiliate marketing and customer acquisition for the online gambling and sports betting industry. Founded in 2018 by Shmulik (Sam) Segal and Benjamin Truman, the company started operations in 2019 after the US Supreme Court’s 2018 decision allowed states to legalize sports betting. Headquartered in Philadelphia, Pennsylvania, MediaTroopers holds supplier licenses in 13 US states, ancillary licenses in six, and operates in an additional 11 states plus Ontario where licensing is not required. The agency serves a global client base with services including digital media buying, social media advertising, paid search, marketing strategy, and affiliate program management. Its proprietary technology platform, Media Cruiser DSP, is an advanced media buying solution enhanced with AI automation tools introduced in 2026. With a team between 11 and 50 employees, MediaTroopers has expanded into Latin America, entering Peru’s regulated market ahead of the 2026 FIFA World Cup and establishing a local entity in Brazil. The company’s leadership underwent a change when co-founder and COO Benjamin Truman resigned, leaving CEO Shmulik Segal as the sole founder at the helm.

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  Mediacle Limited

  London, United Kingdom

  Founded in 2013 in London, Mediacle Limited is a vertically integrated iGaming affiliate marketing and digital services provider. The company develops proprietary software platforms including MAP (Marketing Automation Platform) for affiliate tracking and commission management, iGAP for game aggregation, and TAP for ticketing automation. It also operates two affiliate networks, Excel Affiliates and Galaxy Affiliates, which together access over 5,000 affiliates. Mediacle offers a full spectrum of digital marketing services such as SEO, PPC, social media, email, and SMS campaigns, along with web and mobile app development, design, and animation. The company serves over 150 clients globally and employs between 60 and 80 staff. Mediacle Limited is part of the Swedish-listed Mediacle Group AB, which reported net sales of approximately 14.4 million SEK in Q1 2026 with a 42% EBITDA margin. The company has received multiple industry award nominations, including EGR B2B Awards and iGB Awards, for its affiliate software and marketing programmes.

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  Marlin Media LTD

  Ta’ Xbiex, Malta

  Marlin Media LTD is an AI-native affiliate marketing company focused exclusively on the online casino and sports betting vertical. Founded in 2024 and headquartered in Ta’ Xbiex, Malta, the company develops AI-powered lead-generation products that connect players with regulated casino and betting operators. Its flagship product, marvn.ai, launched in 2025, is a casino-specific answer engine that interprets natural-language user queries to deliver personalised bonus and game recommendations, prioritising accuracy and user privacy. Marlin Media is a wholly owned subsidiary of Angler Gaming plc, a publicly traded iGaming group, which provides operational scale and regulatory expertise. The company describes itself as “publishers by heritage, technologists by trade” and emphasises a data-first approach that starts with player intent rather than static page templates. Its team is lean, technology-focused, and led by CEO Ionut Constantinescu. Marlin Media participates in major industry events such as SBC Summit Malta and has quickly established a reputation as a specialist in intent-driven, AI-native performance marketing within the regulated gambling space.

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  LuckyLabz

  Miami, FL

  Lucky is a Miami‑based technology company that provides a data‑driven omnichannel platform purpose‑built for consumer brands selling through both direct‑to‑consumer (DTC) and wholesale retail channels. Founded in 2020, the company’s core offering is a real‑time conversion and inventory intelligence layer that connects directly with major retailers such as Sephora, Best Buy, and thousands of other partners. By surfacing live store‑level availability, local pricing, and conversion attribution, Lucky enables brands to turn online interest into in‑store purchases – a critical capability as omnichannel shopping becomes the norm. The platform includes shoppable landing pages, a “superpowered” store locator, and marketing optimisation tools that have been shown to lift DTC conversion rates by 5 % and generate over $10,000 in incremental monthly retail sales per brand. In early 2025, Lucky was acquired by SPINS, the leading wellness‑focused data and technology company, as part of SPINS’ strategy to expand its digital capabilities into beauty and general consumer goods. The acquisition has accelerated Lucky’s integration with SPINS’ retail analytics ecosystem while maintaining the platform’s independence for existing clients. As of mid‑2025, the company employs between 11 and 50 people and continues to operate under the Lucky brand from its Miami headquarters.

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  Loads of Traffic

  Floor 2 Hillary House, Prospect Hill, Douglas IM1 1EQ, Isle of Man

  Loads Of Traffic stands at the top of innovation, strategy, and results-driven digital marketing. Our mission is to empower businesses with cutting-edge competitive intelligence and digital marketing strategies that foster sustainable growth and market leadership. Through careful market analysis, expert affiliate marketing strategies, and innovative digital strategy development, we unlock valuable opportunities for our clients, ensuring their brand not only thrives but leads in their respective industries

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  Leverate

  Bnei Brak, Israel

  Leverate is a global technology provider that offers turnkey software solutions and services for forex brokers, CFD brokers, and proprietary trading firms. Founded in 2008 in Israel, the company started as a small algorithmic trading startup but quickly pivoted to providing price feeds, eventually building a comprehensive SaaS ecosystem. Today, Leverate’s flagship LXSuite bundles trading platforms, liquidity feeds, risk management, CRM, and white-label infrastructure into a single integrated platform. The company serves hundreds of brokerages worldwide and employs approximately 80 people across offices in Israel, Cyprus, Hong Kong, Ukraine, China, Poland, Bulgaria, Germany, Dubai, and Latin America. Leverate has notable history with Saxo Bank, which invested $12.5 million for a 25% stake in 2011, later repurchased in 2014. Recent partnerships with Level2 and Convrs in 2025-2026 added no-code algorithmic trading and real-time alerts. The company also provides regulatory consulting through its subsidiary Regyoul8 and has won multiple industry awards for its technology.

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  Kootac

  Malta

  Founded in 2013, Kootac has evolved from a European start-up into a leading global provider of B2B online lottery and raffle solutions. Headquartered in Malta with international offices in Slovakia, Austria, the United Kingdom, and the United Arab Emirates, the company combines cutting-edge technology with deep local market understanding to deliver next‑generation multi‑channel, multi‑lingual lottery platforms. Kootac’s white‑label offerings enable operators to launch branded lottery products rapidly in regulated, emerging, and unregulated markets worldwide. The company’s milestones include the 2014 launch of Playeurolotto, the first multi‑currency, multi‑lingual secondary lottery platform backed by insurance, and the 2017 introduction of Gigalotto, the first white‑label global messenger lottery platform. In 2020, Kootac launched Mahzooz, the UAE’s first nationally recognised numbers draw. The company holds both UK and Curaçao gaming licences and serves a diverse range of clients through its customizable end‑to‑end platform.

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  Jellyfish Global

  Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, United Kingdom

  Jellyfish Global is an integrated digital marketing agency that combines media, creative, data, and generative AI to help brands accelerate their growth. Founded in London in 2005 by Rob Pierre, the company has expanded to over 2,200 employees across 38 offices in the Americas, Europe, Asia, and the Middle East. In 2023, it was acquired by The Brandtech Group, creating what was described as the world’s largest independent marketing group. Jellyfish differentiates itself through proprietary AI platforms such as Pencil for creative asset generation, Now Next Soon for media scenario modeling, J+ Bidding for real-time bid optimization, and Share of Model™ for tracking brand visibility in large language models. The agency serves major global clients including Google, Netflix, Amazon, Bissell, and Uber, and has been recognized as a 2026 Google Cloud Partner of the Year for Training in North America. Its tagline, “Move. Faster. Smarter. Together.,” reflects a commitment to speed, efficiency, and data-driven outcomes. The company also offers a media in-housing platform that allows brands to gradually take control of their own media operations while leveraging Jellyfish’s expertise.

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  Ihre Consulting AB

  Stockholm, Sweden

  Ihre Consulting AB is a boutique affiliate marketing agency headquartered in Stockholm, Sweden, with a global operational footprint. Founded in March 2010 by industry veteran Edward Ihre, the firm specialises in brokering mutually beneficial partnerships between iGaming operators (casino, sportsbook, poker, bingo, lottery, finance) and affiliate publishers. The company’s core proposition is to manage the entire affiliate lifecycle—from recruitment and retention to reactivation—on behalf of both operators and affiliates. Affiliates can access a portfolio of more than 140 operator brands across all regulated markets, while operators gain objective, individualised introduction to high‑quality traffic sources. Ihre Consulting positions itself as a neutral intermediary that reduces the transparency gap often present in the iGaming affiliate ecosystem. Its services are free for affiliates, who retain 100% of their commission. The company operates from two major cities (Stockholm and an undisclosed second location) and maintains a lean team of 2–10 employees, leveraging over 30 years of combined industry experience. Ihre Consulting has been recognised for its ability to help new operators launch affiliate programmes (e.g., 138SunGame in 2012) and for its focus on conversion, player value, and retention across multiple jurisdictions.