iGaming B2B

Stake.IT

Operator
Visit website
Founded
2017-01-01 in Australia
Headquarters
Curaçao

Stake.IT is the Italian-facing brand of Stake, a global online casino and sportsbook giant recognized as the highest-volume betting platform worldwide. Founded in 2017 by Australian entrepreneurs Ed Craven and Bijan Tehrani, Stake pioneered cryptocurrency wagering, accepting Bitcoin, Ethereum, and hundreds of altcoins. The company is operated by Medium Rare N.V., a Curaçao-incorporated entity, and has expanded aggressively into regulated markets, acquiring licenses in the UK, Colombia, Italy (via Idealbet in 2024), Denmark, Peru, Brazil, Mexico, and Greenland. Stake also runs Stake.us, a sweepstakes social casino for the US market. With over 80 million monthly visits and more than 100 billion bets placed annually, the platform dominates iGaming through massive sports sponsorships (UFC, F1’s Stake F1 Team, X Games) and deep integration with the livestreaming platform Kick.com. In April 2026, class-action lawsuits were filed in New York and Florida alleging that Stake targeted minors with gambling advertisements, adding to ongoing regulatory scrutiny.

Detailed Review

History and Founding

Stake traces its roots to 2016, when Australian entrepreneurs Ed Craven and Bijan Tehrani founded Easygo, a game development studio that laid the groundwork for Stake.com, launched in 2017. The platform was among the first to accept only cryptocurrency deposits, eliminating traditional banking friction and attracting a tech-savvy, global audience. Its user base grew rapidly through viral marketing, influencer partnerships, and a VIP rewards structure that cultivated high-roller loyalty.

Business Model

Stake operates on a high-volume, low-margin model, offering exceptionally fast payouts and 24/7 customer support. Revenue is generated from the house edge on casino games, sportsbook vig, and proprietary games like Crash and Limbo. The company employs a proprietary risk-management engine and anti-fraud systems, though critics have questioned the transparency of its random-number generators.

Products and Platforms

Stake.com / Stake.IT is the core offering, featuring thousands of slots, table games (blackjack, roulette, baccarat), live dealer studios, sports betting covering major leagues and esports, and a proprietary poker product launched in 2024. Stake Originals includes in-house games such as Crash, Limbo, Dice, and Hilo, particularly popular among crypto users. Stake.us serves the US market as a sweepstakes social casino. Through acquisitions, Stake has expanded to Colombia (Betfair Colombia, now Stake Colombia), Italy (Idealbet, rebranded as Stake.IT), and Denmark (MocinoPlay, rebranded as Stake Denmark). Kick.com, a livestreaming platform co-founded by Ed Craven, is deeply integrated with Stake for content and marketing, including exclusive betting partnerships for X Games streams.

Market Position and Expansion

Stake is the most visited iGaming site globally, with an estimated 80 million monthly visits and annual handle exceeding 100 billion bets. Its expansion into regulated markets has been aggressive: after entering the UK in 2021 and Colombia in 2023, the Italian market entry via Idealbet in 2024 was strategic, allowing Stake to comply with Italy’s strict regulations while leveraging its global brand. Subsequent acquisitions in Denmark (2025) and licenses in Brazil, Peru, Mexico, and Greenland underscore its global footprint. The brand is also known for high-profile sponsorships: UFC official betting partner, F1’s Sauber team renamed Stake F1 Team in 2024–2025, and X Games League in 2026.

Controversies and Legal Issues

Stake’s rapid rise has attracted scrutiny. In April 2026, class-action lawsuits were filed in New York and Florida alleging that Stake’s marketing—including influencer campaigns and social media—targeted minors. Critics have also raised concerns about the transparency of its provably fair systems. Despite these challenges, Stake remains a dominant force in iGaming.

Key Products

  • Stake.com

    Primary crypto‑casino and sportsbook; slots, live casino, sports betting, poker.

  • Stake.us

    Social‑casino for the U.S. market (sweepstakes model).

  • Stake Poker

    Dedicated online poker product (launched September 2024).

  • Betfair Colombia

    Acquired in 2023; provides regulated access in Colombia.

  • Idealbet

    Italian‑regulated sportsbook and casino, acquired in 2024.

  • Mocinoplay

    Danish‑regulated casino brand, acquired in 2025.

  • Kick.com

    Live‑streaming platform closely aligned with Stake (co‑owned by Stake founders).

  • Stake.it

    Italian-licensed version of the platform, operated by Stake Italy s.r.l. under ADM concession GAD 16017, offering a full suite of casino games and sports betting in Italian.

  • Easygo

    The game development studio founded by Stake's co-founders, creating proprietary casino content for Stake and other operators.

  • Stake.com / Stake.IT

    Primary online casino and sportsbook offering slots, table games, live dealer, sports betting, and poker; accepts cryptocurrency and fiat (varies by region).

  • Stake Originals

    Proprietary in-house casino games including Crash, Limbo, Dice, and Hilo.

Offices & Headcount

1000 employees (approx.)

Key Persons

Exhibition History

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