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Founded
2008-01-01 in Shoreditch, London, United Kingdom
Headquarters
Sliema, Malta
Email
info@everymatrix.com
Phone
+44 20-8617-9396

Founded in 2008 in a Shoreditch garage by Ebbe Groes and Stian Hornsletten, EveryMatrix has grown into a leading B2B technology provider for regulated iGaming and lottery markets. The company offers a modular SaaS suite covering online casino, sportsbook, payments, affiliate management, and content aggregation. Its flagship products include OddsMatrix sportsbook, CasinoEngine aggregation platform, GamMatrix turnkey system, PayMatrix payment gateway, and AffiliateManager. EveryMatrix also operates Fantasma Games, an in-house studio producing exclusive slots. Licensed by the Malta Gaming Authority, UK Gambling Commission, and multiple other jurisdictions, the company powers tier-1 operators such as Betsson Group, Merkur Group, and Delaware North. In early 2026, Jonas Groes joined co-founder Ebbe Groes as Co-CEO as part of the “EveryMatrix 2030” strategy to become a top-three global provider. With over 400 employees across ten offices in Europe and Asia, the group recently secured licensing in Alberta, South Africa, and Ontario.

Detailed Review

History and Founding

EveryMatrix began in 2008 when co-founders Ebbe Groes and Stian Hornsletten launched OddsMatrix from a garage in London’s Shoreditch district. The sportsbook platform established the company’s early reputation, and over the next decade the product suite expanded to include a full casino aggregation platform, a turnkey gaming management system, a payment processing solution, and an affiliate management system. Growth has come through both organic development and strategic acquisitions, notably the 2025 purchase of FSB Technology to strengthen its footprint in Africa and Latin America.

Business Model and Products

EveryMatrix operates a modular SaaS model, allowing operators to license individual components or an integrated turnkey solution. Revenue is generated from licensing fees, revenue-sharing agreements, and service fees. Key products include OddsMatrix (multi-component sportsbook with pre-match and live betting), CasinoEngine (the world’s largest casino aggregation platform, offering over 45,000 games from more than 180 vendors), GamMatrix (turnkey management platform combining casino, sportsbook, payments, and back-office tools), PayMatrix (PCI DSS certified payment processing handling deposits, withdrawals, and fraud prevention), and AffiliateManager (multi-brand affiliate and agent management system). The company also operates Fantasma Games, an in-house studio that produces exclusive slot content.

Market Position and Licensing

EveryMatrix holds licences from the Malta Gaming Authority, the UK Gambling Commission, and numerous other regulated markets worldwide. It powers tier-1 operators including Betsson Group, Merkur Group (under the Cashpoint Denmark and Betcenter Belgium brands), and Delaware North in the United States. The company has recently secured licensing approvals in Alberta, South Africa, and Ontario, signalling its intention to expand into newly regulated jurisdictions. Its stated ambition is to become one of the top three global tier-one iGaming technology providers by the end of the decade.

Recent Developments and Financials

In 2025, EveryMatrix reported Q1 revenue of €62.2 million, a 39% year-on-year increase, with division EBITDA of €19 million. Full-year 2024 revenue reached €181 million, up 59% year-on-year. The company acquired FSB Technology in 2025 and signed major omnichannel partnerships with the Merkur Group. In January 2026, a leadership restructure saw Jonas Groes appointed Co-CEO alongside co-founder Ebbe Groes, and Mihnea Dobre promoted to Group Chief Technology Officer. The “EveryMatrix 2030” strategy focuses on organic growth, geographic expansion in Africa and Latin America, and continued product innovation.

Key Products

  • CasinoEngine

    iGaming integration platform aggregating thousands of casino games from third-party studios and in-house content.

  • PayMatrix

    Payment processing, fraud management, and PCI DSS-compliant financial platform.

  • AffiliateMatrix

    Multi-brand affiliate and agent management system.

  • GameMatrix

    In-house game development studio producing proprietary slot and casino titles.

  • Spearhead Studios

    In-house B2B game studio launched in 2019.

  • Armadillo Studios

    In-house B2B game studio launched in 2021.

  • Fantasma Games

    Swedish game studio acquired in 2024, adding to EveryMatrix's owned content vertical.

  • OddsMatrix

    Full-spectrum sportsbook platform covering pre-match, live betting, virtual sports, and sports data feed services.

  • EveryMatrix Platform (Turnkey / PAM)

    Full‑stack turnkey platform uniting player account management, wallet, compliance, operations, and growth strategy; supports omnichannel online and retail delivery.

  • EveryMatrix Casino

    World’s largest casino aggregation platform with 45,000+ games from 180+ vendors and 355 game studios; includes proprietary content from Spearhead Studios, Armadillo Studios, and Fantasma Games.

  • EveryMatrix Sports

    Fully managed sportsbook platform with multi‑component architecture (pre‑match, live betting, data feeds, risk management, frontend).

  • EveryMatrix Payments

    PCI DSS‑certified payment processing platform supporting multiple payment methods, currencies, and global reconciliation.

  • EveryMatrix Affiliate

    Multi‑brand affiliate and agent management system with tracking, reporting, and commission handling (formerly PartnerMatrix).

  • GamMatrix

    A turnkey gaming management platform that combines casino, sportsbook, payments, and back-office tools.

  • AffiliateManager

    A multi-brand affiliate and agent management system for tracking, reporting, and commission management.

Offices & Headcount

400 employees (approx.)

Key Persons

Exhibition History

Recent News

  • Playson Deepens African Presence Through Hollywoodbets Integration

    Playson has partnered with Hollywoodbets to supply six Hold and Win slot titles via Light & Wonder's aggregation platform, continuing its African expansion after recent deals with Betika and KingMakers. The collaboration aims to strengthen both companies' positions in South Africa's regulated iGaming market.

    2026-07-20
  • Betsson Africa Debuts in Cameroon on EveryMatrix Turnkey Platform

    Betsson Africa Debuts in Cameroon on EveryMatrix Turnkey Platform

    Betsson AB launched its sportsbook and casino in Cameroon using EveryMatrix's full turnkey platform after a competitive tender, with a soft launch in February 2026 and full public debut in April. The platform features mobile-first, localised design and has shown early positive performance, with Betsson exploring further African expansion using the project as a framework.

    2026-07-16

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