MediaTroopers

History and Founding

MediaTroopers was founded in 2018 by Shmulik (Sam) Segal and Benjamin Truman, capitalizing on the US Supreme Court’s 2018 decision that opened the door for states to legalize sports betting. The agency began operations in 2019 after securing necessary licenses, focusing exclusively on the iGaming and sports betting verticals. The company’s early licensing in Pennsylvania, New Jersey, and Michigan established a regulatory foundation that has since expanded to 13 states.

Business Model and Services

MediaTroopers operates as a full-service digital marketing and customer acquisition partner. Its revenue model is based on performance-driven affiliate marketing, where the agency is compensated for acquiring players for its clients. Services include user acquisition across paid channels, technology acquisition tools, paid search, social media advertising, and marketing strategy consulting. The company also manages affiliate programs, building and operating them for operators.

Proprietary Technology: Media Cruiser DSP

The agency’s key differentiator is its proprietary demand-side platform, Media Cruiser DSP. This platform enables clients to manage multi-million-dollar advertising budgets programmatically, optimize return on investment, and target new audiences. In May 2026, MediaTroopers announced an AI automation feature built directly into Media Cruiser, enhancing campaign efficiency and performance. The tool is designed to automate bid management, audience targeting, and creative optimization.

Regulatory Footprint and Expansion

MediaTroopers holds supplier licenses in 13 US states including Pennsylvania, New Jersey, Michigan, and others, plus ancillary licenses in six more. The agency also operates in 11 additional states and Ontario where licensing is not required. In May 2026, the company entered Peru’s regulated sports betting and prediction market ahead of the 2026 FIFA World Cup, and in June 2026 it committed to Brazil’s regulated market by establishing a local entity with a front office and local banking infrastructure.

Leadership Changes

In 2026, co-founder and COO Benjamin Truman resigned to pursue other opportunities, leaving CEO Shmulik Segal as the sole remaining founder. No other C-level executives have been publicly named as replacements, and the company continues under Segal’s leadership.

Market Position and Outlook

MediaTroopers positions itself as a data-driven agency with strong relationships with major casino and sportsbook operators in the US and internationally. The agency’s expansion into Latin America and its investment in AI-enhanced technology signal a focus on growth and innovation. With a headcount of 11–50 employees, the company remains agile while scaling its regulatory and technological capabilities.