WorldGaming
- Headquarters
- London, United Kingdom
WorldGaming is a global B2B platform serving the iGaming and gambling industry through market-leading events, media, and intelligence. Formerly part of Clarion Gaming, the company rebranded in 2022–2023 to reflect an integrated, omni-channel approach that connects land-based and online gaming, technology, regulation, and affiliation. Its portfolio includes iconic brands such as ICE (the world’s largest annual gambling trade exhibition, moving to Barcelona from 2025), iGB Live, iGB Affiliate, iGamingBusiness, and GGB magazine. Headquartered in London with 51–200 employees, WorldGaming positions itself as the essential growth partner for the highly regulated global gambling market, bringing together operators, regulators, technology providers, and affiliates. The company is privately held and its events have histories dating back decades, with ICE first launched in 1975.
Events Organized
Detailed Review
History and Background
WorldGaming’s roots trace back to Clarion Events’ gaming division, Clarion Gaming, which ran the International Casino Exhibition (ICE) since 1975. In 2022–2023 the division was rebranded as WorldGaming to signal a broader, more unified strategy. The exact founding date of the standalone WorldGaming entity is not publicly recorded, and no individual founder is associated with the brand—it evolved from Clarion Events’ broader ownership.
Business Model
WorldGaming generates revenue through a combination of large-scale trade exhibitions, affiliate marketing conferences, digital news and analysis subscriptions, custom marketing solutions, and market intelligence services. By operating multiple brands under one umbrella, the company offers year-round engagement rather than a single annual event. Clients include multinational gambling operators, technology suppliers, startups, and regulators.
Key Products and Brands
- ICE: The flagship B2B gambling exhibition, historically in London, moving to Barcelona from 2025. Covers all industry sectors. - iGB Live: An Amsterdam-based event focused on online gambling and affiliate marketing. - iGB Affiliate: A dedicated community and conference for affiliate marketers, including the iGB Affiliate Awards. - iGamingBusiness: A digital news and analysis platform covering regulatory, commercial, and strategic developments. - GGB (Global Gaming Business): A print and digital magazine for casino executives. - WorldGaming Intelligence: Data and analytics services providing market reports and insights. - WorldGaming Marketing Solutions: Custom lead-generation and branding services leveraging its events and media assets.
Market Position and Competition
WorldGaming competes with other B2B gambling media and events firms such as SBC Events/SBC News, Gambling Insider, and iGaming NEXT. Its differentiation lies in the longevity and authority of its brands, notably ICE, and its focus on creating an integrated ecosystem rather than siloed products. The company has responded to post-pandemic shifts by expanding digital content and intelligence offerings.
Leadership
As of 2024–2025, confirmed C-level executives include Stuart Hunter (CEO), Naomi Barton (Chief Commercial Officer), Ewa Bakun (Chief Content & Marketing Officer), and Alex Pratt (Managing Director, Events). No CTO or founder has been identified in public sources.
Key Products
ICE
The world’s largest B2B gambling trade exhibition, historically held in London and moving to Barcelona from 2025, covering all sectors of the gambling industry.
iGB Live
An event focusing on online gambling, iGaming, and affiliate marketing, held annually in Amsterdam.
iGB Affiliate
A dedicated community and conference for affiliate marketers in the gambling space, including the iGB Affiliate Awards.
iGamingBusiness
A digital news and analysis platform covering the global iGaming industry, including regulation, business strategy, and market data.
GGB (Global Gaming Business)
A print and digital magazine serving the casino and gaming industry with news, features, and executive insights.
WorldGaming Intelligence
A market intelligence and data service providing analysis, reports, and insights for gambling industry stakeholders.
WorldGaming Marketing Solutions
Custom marketing and lead-generation services leveraging the company’s events, media, and data assets.
Offices & Headcount
125 employees (approx.)
Exhibition History
Recent News
SOFTSWISS Enlists WorldGaming to Broaden Reach of 2027 iGaming Trends Report
SOFTSWISS has partnered with WorldGaming (formerly Clarion Gaming) to expand the 2027 edition of its iGaming Trends Report, leveraging WorldGaming's ICE, iGB, and GGB networks to reach thousands of industry decision-makers. The report, which has accumulated over 32,000 downloads across previous editions, remains open for survey participation covering market, technology, player behavior, and regulatory trends.
2026-07-15