LuckyLabz

History and Funding

Lucky was founded in 2020 by Sneh Parmar (CEO) and Nafis Azad (CTO), both of whom had backgrounds in e‑commerce and supply‑chain technology. In April 2022, the company raised a $3 M seed round to scale its in‑store fulfilment and inventory syncing capabilities. Over the next two years, it added integration with major retailers – including Sephora, Best Buy, and “thousands” of others through its retail data partner network – and expanded its feature set from pure inventory lookup to a full omnichannel marketing platform. In early 2025, SPINS announced the acquisition of Lucky Labs for an undisclosed sum, describing the deal as a way to strengthen its footprint in beauty and wellness and to bring Lucky’s real‑time retail data to SPINS’ existing base of natural‑products brands. The acquisition closed in the first quarter of 2025, and Lucky continues to operate as a distinct product line within SPINS.

Products and Platform

Lucky’s flagship product is the Lucky Omnichannel Marketing Platform, which comprises several modules: Real‑Time Inventory Intelligence – Live stock‑level data from partner retailers, enabling brands to show shoppers exactly where a product is available for same‑day pickup or delivery. Shoppable Retail Landing Pages – Brand‑customised pages that display local availability, pricing, and a “buy” path that drives the shopper to the closest retail partner. Superpowered Store Locator – A widget that not only shows store locations but also provides real‑time conversion data, allowing brands to optimise marketing spend based on actual store‑level performance. Attribution & Analytics – Tracking of online‑to‑in‑store conversions, retail attribution for digital marketing campaigns, and inventory‑driven supply‑chain insights. Marketing Optimisation* – Tools to adjust ad spend, promotions, and product listings based on where inventory is strongest and where demand is highest. The platform integrates with Shopify and other e‑commerce systems via API, and its retail data network covers partners like Sephora, Best Buy, Ulta Beauty, and thousands of smaller specialty retailers. Case studies show that brands using Lucky have reduced stock‑outs by up to 30 % and increased omnichannel conversion rates by 5 % in A/B tests.

Business Model and Target Market

Lucky operates on a SaaS subscription model, with pricing based on the number of retail partners connected and the volume of data queries. Its primary customers are mid‑market and emerging omnichannel brands in beauty, consumer electronics, apparel, and home goods – sectors where shoppers frequently research online but buy in store. The product appeals to marketing and e‑commerce teams who need to prove the ROI of their retail partnerships and who struggle with the “last mile” of getting shoppers from a digital ad to a physical shelf.

Competitive Landscape

Lucky competes with other retail‑data platforms such as Faire, Mirakl, and in‑house solutions from larger retail analytics providers. Its differentiator is the real‑time, store‑level granularity and the breadth of its retail network, which includes both mass‑market and specialty doors. The acquisition by SPINS gives it additional leverage in the natural‑products and wellness verticals, where SPINS has deep data assets.

Recent Developments

The most significant recent event is the 2025 acquisition by SPINS. Post‑acquisition, Lucky’s team has been integrated into SPINS’ technology division, but the brand and platform remain active. In mid‑2024, Lucky announced a partnership with Best Buy to bring its omnichannel capabilities to consumer electronics, and it continues to onboard new retailers across beauty, apparel, and specialty categories.