GR8_TECH powers Setanta Bet’s sportsbook launch in Georgia via GREAT_SPORTSBOOK iFrame
2026-07-14
GR8_TECH has partnered with Georgian operator Setanta Bet, part of the Setanta Sports ecosystem, to deploy its GREAT_SPORTSBOOK iFrame solution, granting the operator access to over 180,000 monthly events and a suite of engagement tools through the Champions Club network.
GR8_TECH has entered a partnership with Georgian online betting operator Setanta Bet, deploying its GREAT_SPORTSBOOK iFrame solution to strengthen the provider’s footprint in regulated markets. Setanta Bet, part of the Setanta Sports media ecosystem and locally licensed in Georgia, becomes the latest member of GR8_TECH’s Champions Club – a curated network of operators that leverage the platform’s high-performance technology to accelerate growth.
Partnership rationale
According to GR8_TECH head of sales Vardan Hakobyan, Setanta Bet has built a strong link between sports content, player engagement, and entertainment. He noted that the GREAT_SPORTSBOOK iFrame will allow the operator to enhance its betting offer while preserving its own brand identity and delivering a more engaging player experience. Setanta Bet CEO Tamar Badashvili described the venture as the “ideal synergy between sports media and the betting business,” pointing to a model already proven by leading global brands. Badashvili added that GR8_TECH’s regional experience and platform features aligned precisely with Setanta Bet’s requirements, and that the operator’s operational experience would provide valuable feedback to further develop the GR8_TECH platform.
Platform capabilities
The GREAT_SPORTSBOOK iFrame solution provides a scalable, high-performance sportsbook designed for rapid deployment and local-market adaptability. It delivers more than 180,000 monthly events across 50+ sports and esports disciplines, supported by 24/7 live betting coverage, AI-powered recommendations, built-in CRM tools, and extensive customisation options. Additional engagement and revenue-optimisation features include cashout, multi-bets, odds personalisation, margin personalisation, geo-targeted content, customisable widgets, and a mobile-first interface aimed at modern player expectations.
Strategic context
This deal marks another step in GR8_TECH’s broader push into regulated markets, with the Champions Club network serving as a platform for operators that combine sports media reach with betting technology. For Setanta Bet, the partnership leverages the credibility of the Setanta Sports brand – described as the largest and most successful sports media in the region – to build a vertically integrated sports-betting experience.