- Founded
- 2016-01-01 in Nairobi, Kenya
- Headquarters
- Nairobi, Kenya
Betika is a pan-African online gaming and sports betting platform headquartered in Nairobi, Kenya. Founded in April 2016, it began as an SMS and USSD sportsbook and quickly expanded into web and mobile apps. Today, Betika operates in ten African countries including Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia, Uganda, and Malawi. The company offers a comprehensive product suite: sportsbook betting, online casino, virtual sports, crash games, e-sports betting, and a flagship Ksh 200 million mega jackpot. In 2019, Betika became the market leader in Kenya's gaming industry. It is privately held under Shop and Deliver Limited, a Kenyan entity. The brand is led by Group CEO CPA Mutua Mutava and was founded by Chris Mwirigi. Betika is known for substantial corporate social responsibility through its Betika Na Community initiative, which sponsors grassroots sports and made headlines in 2021 by funding 62-year-old James Kagambi's successful Everest summit. In 2023, it became the first Kenyan betting firm to list its app on the Google Play Store.
Detailed Review
Company History & Ownership
Betika was founded in April 2016 by Chris Mwirigi and initially offered sportsbook betting exclusively via SMS. USSD betting followed shortly, and an online platform launched in August 2016. The company is privately held, wholly owned by Shop and Deliver Limited, a company with Kenyan shareholders. In 2020, Betika expanded beyond Kenya into nine other African markets, establishing a significant pan-African presence.
Products & Platforms
Betika's core offering is a mobile-first online gaming platform. Key products include sportsbook betting with live in-play markets across major international and local sports; an online casino with slots, table games, and instant-play titles; virtual sports offering 24/7 simulated matches; crash games (e.g., Aviator-style multiplier games); e-sports betting on competitive video gaming events; and jackpots including a flagship Ksh 200 million mega jackpot launched in 2022 with a Ksh 49 stake, plus daily and weekly jackpots. The platform is accessible via the main website, Android and iOS mobile apps, SMS, and USSD codes.
Licensing & Regulation
Betika operates under a license from the Betting Control and Licensing Board (BCLB) of Kenya, license number PG-0001113, and is subject to Kenyan gambling laws and responsible gaming requirements.
Corporate Social Responsibility
Through its Betika Na Community initiative, the company has invested heavily in Kenyan sports and community development. It has sponsored several Kenyan Premier League clubs (AFC Leopards, Police FC, Sofapaka FC), was the title sponsor of the National Super League from 2018 to 2021, and has supported rugby 7s, rallying, motorsports, athletics, cricket, and taekwondo. The landmark 2021 Everest summit sponsorship of James Kagambi was widely covered. In 2025, Betika became the official sponsor of the CECAFA Kagame Cup with a Ksh 42 million investment.
Recent Milestones & Headcount
In 2022, Betika launched Kenya's largest jackpot at Ksh 200 million. In 2023, it became the first Kenyan betting firm to have its app on the Google Play Store. In 2025, it was named official sponsor of the CECAFA Kagame Cup 2025/2026. Betika employs approximately 500 people according to Wikipedia, while LinkedIn reports a range of 201 to 500 employees. Its headquarters remain in Nairobi, Kenya.
Key Products
Sportsbook Betting
Live and pre-match betting on football, basketball, tennis, and other sports across global leagues, including the English Premier League and Kenyan leagues.
Online Casino
A collection of slot games, table games, and live dealer options designed for mobile play.
Virtual Sports
Computer-simulated football, horse racing, greyhounds, and other sports available for betting 24/7.
Crash Games
Fast-paced multiplier games (e.g., Aviator, Spaceman) where players cash out before a crash.
E-Sports Betting
Wagering on competitive video game tournaments (e.g., CS:GO, Dota 2, League of Legends).
Mega Jackpot (Ksh 200M)
A fixed-odds accumulator jackpot with 17 selections; stake Ksh 49; launched in 2022.
Betika Na Community
The company’s CSR umbrella initiative for sports and community development.
Offices & Headcount
500 employees (approx.)
Key Persons
- CPA Mutua Mutava
Group Chief Executive Officer
- Chris Mwirigi
Founder
Exhibition History
Recent News
Playson Deepens African Presence Through Hollywoodbets Integration
Playson has partnered with Hollywoodbets to supply six Hold and Win slot titles via Light & Wonder's aggregation platform, continuing its African expansion after recent deals with Betika and KingMakers. The collaboration aims to strengthen both companies' positions in South Africa's regulated iGaming market.
2026-07-20