Sportsbook Launch
7 articles tagged "Sportsbook Launch".
FIRST.bet joins Pragmatic Solutions PAM ecosystem to strengthen sportsbook offering
FIRST.bet has integrated its managed sportsbook engine into Pragmatic Solutions' PAM platform, allowing operators to access a full sports betting stack with trading, gamification, and managed services across regulated markets.
GR8_TECH Rebrand Emphasises Retention Over Acquisition During Major Tournaments
GR8_TECH has rebranded to signal a commitment to agility, while its CRO argues that during World Cup events, operators should prioritise retaining existing players over costly acquisition, using personalisation and efficiency to extend lifetime value.
Kambi's Turnkey Network Surpasses 100 Million Bets During 2026 World Cup as AI Drives Shift to Higher-Margin Products
Kambi's Turnkey Sportsbook partners exceeded 100 million bets during the 2026 FIFA World Cup, driven by an AI-powered shift toward player props and Bet Builder markets. Pre-match Bet Builder turnover rose 3.6x and live Bet Builder turnover increased 10x compared to 2022, helping Kambi sustain strong margins despite challenging tournament results.
Betsson Africa Debuts in Cameroon on EveryMatrix Turnkey Platform
Betsson AB launched its sportsbook and casino in Cameroon using EveryMatrix's full turnkey platform after a competitive tender, with a soft launch in February 2026 and full public debut in April. The platform features mobile-first, localised design and has shown early positive performance, with Betsson exploring further African expansion using the project as a framework.
Gamified football manager tool redefines sportsbook retention strategies
Soft2Bet's MEGA11 gamification engine uses a football manager game to boost sportsbook retention, delivering significant uplifts in net gaming revenue and player engagement by turning downtime between fixtures into active progression.
Alberta iGaming Market Launches as bet365, BetRivers, and theScore Bet Go Live; Prediction Markets and Pennsylvania Revenue Set Records
Alberta's regulated iGaming market launched on July 13, 2026, with bet365, BetRivers, theScore Bet, and over 15 other operators going live, while Pennsylvania posted record gaming revenue of $7.01 billion and prediction markets captured 27% of U.S. World Cup betting volume.
GR8_TECH powers Setanta Bet’s sportsbook launch in Georgia via GREAT_SPORTSBOOK iFrame
GR8_TECH has partnered with Georgian operator Setanta Bet, part of the Setanta Sports ecosystem, to deploy its GREAT_SPORTSBOOK iFrame solution, granting the operator access to over 180,000 monthly events and a suite of engagement tools through the Champions Club network.