Sportsbook Provider

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  FIRST.bet

  Sofia, Bulgaria

  FIRST.bet is a Tier-1 B2B sportsbook technology provider that builds high-performance sportsbook engines for regulated betting markets worldwide. The company positions itself as a fully managed, turnkey partner for operators, offering a complete platform that combines deep localization, data-driven trading, and next-generation player engagement tools. Its core product suite includes SportOS, SnapBet, and GMFY, designed to give operators the visibility, control, and scalability needed to compete at the highest level. FIRST.bet has rapidly gained industry recognition, winning multiple major awards in 2025 and 2026, including “Sports Betting Supplier of the Year” at the SBC Awards and the EGR B2B Awards. The company now powers over 75 operators globally, with a particularly strong presence in Brazil (35+ operators). Its technology is built for performance under sustained high traffic and complex live betting conditions, featuring advanced capabilities such as a risk-managed bet builder with up to 20 same-game selections, customisable cash-out rules, early payouts, and an AI-driven trading model. FIRST.bet’s growth strategy centers on execution in real market conditions, providing operators with a reliable, localised sportsbook infrastructure that drives engagement, retention, and scalable revenue.