Fernando Martinez is an accomplished executive with over 18 years of leadership experience in the Latin American sports technology and betting industry. He currently serves as Vice President of Sales, LATAM at LSports, a global leader in real-time sports data solutions, where he leads sales strategy and regional growth for Latin America. His focus includes building strong relationships with sportsbooks, platforms, and local partners, accelerating market penetration, executing go-to-market strategies, and establishing a scalable, dedicated on-the-ground presence for LSports in the region.
Prior to joining LSports, Martinez served as Senior Vice President LATAM at Genius Sports, where he drove revenue growth, built high-performing teams, and negotiated strategic deals across Latin America. His appointment at LSports, announced July 30, 2025, represents a key step in the company's accelerated expansion in the LATAM market.
Career History
| Company | Role | Dates |
|---|---|---|
| LSports | Vice President of Sales, LATAM | – present |