The Innovation Group (TIG)
- Founded
- 1995-01-01 in Las Vegas, Nevada
- Headquarters
- Las Vegas, Nevada
- Phone
- (303) 798-7711
The Innovation Group (TIG) is a premier research and advisory firm focused exclusively on the global gaming, entertainment, hospitality, tourism, and leisure industries. Founded in 1995 and headquartered in Las Vegas, Nevada, the firm has worked across six continents and more than 80 countries, influencing over $100 billion in investment decisions. TIG’s core strength lies in guiding clients—from multi‑billion‑dollar leisure companies and tribal nations to governments and financial institutions—through the entire development lifecycle: from initial feasibility and strategic planning to operational optimisation and market forecasting. Over the past 30 years, TIG has adapted to the industry’s shift from bricks‑and‑mortar expansion to digital transformation, data‑driven operations, and responsible‑gaming requirements. The firm’s integrated services combine market analysis, legislative support, loyalty strategy, and property planning, and it is known for launching “Innovation Marketing” and the annual “Emerging Leaders of Gaming 40 Under 40” programme that recognises rising talent. In 2025, TIG named Brian Wyman—a decade‑long leader who built the firm’s sports‑betting, analytics, and enterprise operations practices—as President & CEO, succeeding Michael Soll (who remains an advisor). With a lean, highly specialised team of 11–50 professionals, TIG continues to be a trusted partner for turning complex industry challenges into actionable strategy.
Detailed Review
The Innovation Group positions itself as a “research and advisory firm” rather than a traditional consultancy, emphasising objectivity, data‑driven insight, and deep sector expertise. Its work spans the full concept cycle: TIG experts have conducted feasibility studies for landmark casino resorts (e.g., Desert Diamond White Tanks Casino in Arizona and Terre Haute Casino Resort in Indiana), developed legislative and regulatory frameworks for emerging gaming jurisdictions, and created performance‑optimisation and player‑segmentation models for online gaming and sports‑betting operators. The firm’s advisory capabilities also extend to financing, owner’s representation during construction, and enterprise‑operations planning.
TIG differentiates itself through a combination of proprietary analytics, a long‑standing reputation for confidentiality, and a senior team that stays actively engaged in client projects. The firm is privately held and has maintained a deliberately small headcount (11–50 employees) to ensure hands‑on, partner‑led service. Under Brian Wyman’s leadership, TIG has deepened its focus on digital transformation, responsible gaming, and capital‑efficient development strategies. The company’s “Emerging Leaders of Gaming 40 Under 40” initiative, now in its 2026 cycle, reflects its commitment to industry talent development.
Key Products
Market Analysis & Feasibility Studies
In‑depth assessments of gaming, entertainment, and hospitality projects, including demand forecasting and financial modelling.
Strategic Business Planning
Long‑term growth strategies, diversification plans, and operational roadmaps for commercial and tribal operators.
Legislative & Regulatory Support
Advisory on gambling laws, licensing, and responsible‑gaming compliance across jurisdictions.
Data‑Science & Analytics Practice
Player segmentation, performance optimisation, and custom analytics for sports‑betting and iGaming.
Property Planning & Owners’ Representation
Pre‑development consulting, concept design, and construction oversight for casino resorts and leisure destinations.
Innovation Marketing
A relaunched practice offering data‑driven marketing strategy and loyalty programme design.
Emerging Leaders of Gaming 40 Under 40
An annual industry recognition programme that identifies and promotes rising talent in the gaming sector.
Offices & Headcount
30 employees (approx.)
Key Persons
Brian WymanPresident & CEO
Recent News
Tom Light Named to 2026 Emerging Leaders of Gaming 40 Under 40 List
Tom Light, founder and CEO of FIRST.bet, has been named to the Emerging Leaders of Gaming 40 Under 40 Class of 2026, selected from a record 250-plus nominations. The honor follows his Individual Achievement Award at the EGR Awards 2026 and underscores his company's growth to over 500 employees and focus on localized sportsbook solutions.
2026-07-13