Sportsbook Innovation
1 articles tagged "Sportsbook Innovation".
Kambi's Turnkey Network Surpasses 100 Million Bets During 2026 World Cup as AI Drives Shift to Higher-Margin Products
Kambi's Turnkey Sportsbook partners exceeded 100 million bets during the 2026 FIFA World Cup, driven by an AI-powered shift toward player props and Bet Builder markets. Pre-match Bet Builder turnover rose 3.6x and live Bet Builder turnover increased 10x compared to 2022, helping Kambi sustain strong margins despite challenging tournament results.