BETBY Extends Brazilian Reach via NGX Partnership

BETBY, a B2B sportsbook supplier, has deepened its footprint in Brazil's regulated market through a new collaboration with technology provider NGX. The deal will see BETBY integrate its full sportsbook suite into NGX's platform, giving operators access to a high-performance betting product covering over 500,000 monthly events.

The integration includes several of BETBY's proprietary tools. AI Labs provides AI-driven support for odds creation, risk management, personalisation, and operations. Betby Games supplies a dedicated esports feed with more than 40 titles, among them hyper-localised offerings such as eVaquejada and eFootVolley designed for Latin American audiences. BETBY Predictions delivers fixed-odds special markets spanning entertainment, sports, business, finance, crypto, and culture. Operators will also benefit from Stories, a mobile-first feature that uses swipeable content cards to promote events, bonuses, boosted odds, and campaigns directly within the sportsbook.

NGX has built a strong reputation in Brazil as a platform provider focused on technology, security, and compliance. The company also operates in other Latin American jurisdictions, adding regional expertise to a partnership centred on local market knowledge and sportsbook innovation. This collaboration comes as Brazil's regulated market becomes increasingly competitive, requiring solutions that blend flexibility, scalability, and product differentiation.

Regulatory and Strategic Context

BETBY was among the first suppliers to secure certification for its solution in Brazil, well ahead of the official market launch in January 2025. The company continues to pursue strategic partnerships that allow its sportsbook technology to be delivered through trusted local platforms with proven regulatory, operational, and commercial expertise.

Stefanos Karakidis, Director of Business Development at BETBY, highlighted the alignment of values: "At BETBY, we partner with operators and platforms that share our ambition to raise the standard of sports betting, and NGX does exactly that." He added that NGX's strong position in Brazil and deep understanding of the regulated market make it an ideal partner to extend BETBY's ecosystem to more operators across the country.

Alexandre Tauszig, Commercial Director at NGX, emphasised the importance of the partnership for his platform's competitiveness. "Having strong sportsbook partners is extremely important for us, because our platform is built to support operators in regulated, competitive, and fast-changing markets," he said. Tauszig noted that NGX sought a provider matching its standards for reliability, flexibility, and product depth, and found BETBY to be a natural fit due to its innovation mindset.

The combined offering is intended to help operators create more engaging player journeys, improve retention, and stand out in a market where local relevance and evolving player behaviour are key differentiators.