BETBY reports strong H1 2026 performance driven by product launches and World Cup activity
2026-07-22
Source: Focus Gaming News
BETBY reported strong H1 2026 results with sportsbook GGR up 42.7% year-on-year, driven by market expansion, new product launches like BETBY Predictions and Stories, and a boost from the FIFA World Cup in June.
BETBY has sustained its momentum from early 2026 into the first half of the year, posting notable year-on-year increases across its key operational metrics. The Tier 1 sportsbook supplier cited market expansion, product innovation, and robust partner activity as the main drivers behind the results.
Key financial and operational metrics
During H1 2026, BETBY's sportsbook gross gaming revenue (GGR) rose 42.7% compared with the same period in 2025. The active player base across its partner network expanded by 47%, while the total volume of bets placed climbed 21.2%. The supplier attributed the gains to both newly onboarded operators and growth within existing partnerships.
Product ecosystem additions
The half-year period saw the introduction of several new offerings. Among them was BETBY Predictions, described as the industry's first fixed-odds prediction markets feed, which opens a fresh betting vertical for operators. BETBY also launched Stories, an engagement tool that presents interactive content directly within the sportsbook interface.
Esports vertical performance
BETBY’s proprietary esports product, Betby Games, also contributed to the overall growth. Its GGR increased 28% year-on-year, active players rose 46%, and bets placed were up 14.8%. The company noted that these figures underline the importance of the esports vertical within its broader portfolio.
World Cup boost
The final three weeks of June brought an additional tailwind from the FIFA World Cup, generating elevated betting volumes across BETBY’s partner network and demonstrating the platform's scalability during a major global event.
CEO comment
Leonid Pertsovskiy, chief executive officer at BETBY, said: “After a strong first quarter, we are pleased to see that the positive trend continued throughout the first half of the year.” He added that the results validate the company's long-term strategy, which blends market expansion with product innovation and partner support. Pertsovskiy also highlighted the launches of BETBY Predictions and Stories, along with the ongoing development of Betby Games, as evidence of the supplier’s commitment to delivering operator value.