BETBY Reports Strong H1 2026 Growth Driven by Product Launches and World Cup Activity
2026-07-22
Source: iGaming Future
BETBY recorded 42.7% year-on-year GGR growth in H1 2026, driven by product launches such as BETBY Predictions and Stories, a surge in active players, and a boost from the FIFA World Cup.
BETBY, a Tier 1 sportsbook supplier, has posted robust year-on-year gains for the first half of 2026, building on the momentum from its earlier quarterly results. The company attributed the performance to ongoing market expansion, product innovation, and heightened activity across its operator network.
During H1 2026, BETBY’s sportsbook Gross Gaming Revenue (GGR) increased by 42.7% compared to the same period in 2025. The provider also saw a 47% rise in active players and a 21.2% uptick in total bets placed, underscoring sustained growth from both new and existing partnerships.
The period featured several key product introductions, including BETBY Predictions, described as the industry’s first fixed-odds prediction markets feed, which opens a new betting vertical for operators. BETBY also launched Stories, an engagement tool that delivers interactive content directly within the sportsbook experience.
The FIFA World Cup, which ran during the final three weeks of June, provided a significant boost, driving high betting volumes across BETBY’s partner network and demonstrating the platform’s scalability during a major global event.
Betby Games, BETBY’s proprietary esports feed, also posted strong H1 figures: GGR rose 28% year-on-year, active players increased 46%, and bets placed grew 14.8%. These results reinforce the product’s role within the company’s broader portfolio.
CEO Leonid Pertsovskiy said: “After a strong first quarter, we are pleased to see that the positive trend continued throughout the first half of the year.” He added that new products like BETBY Predictions and Stories, alongside the evolution of Betby Games, reflect the company’s commitment to creating measurable value for operators.