White Light Digital Marketing
- Founded
- 2014-01-01 in San Francisco, California, USA
- Headquarters
- San Francisco, California, USA
White Light Digital Marketing (WLDM) is a privately held, remote-first digital marketing agency founded in 2014 and headquartered in San Francisco, California. Describing itself as an "anti-agency," WLDM specializes in SEO, AI citation engineering, and high-stakes verticals like iGaming. The company leverages proprietary machine-learning models, a database of over 11 million analyzed AI citations, and over 2,000 hours of dedicated AI-citations research to engineer the authority infrastructure that determines search rankings and AI recommendations. WLDM’s service suite includes search engine optimization, conversion rate optimization, pay-per-click advertising, and a pioneering AI Citations Outreach Service. The agency gained prominence by achieving a #1 ranking for the ultra-competitive keyword "Online Casino" for client Stake.com. WLDM also founded the annual DMSS conference in Bali. With a lean team of 51–200 employees operating globally, the agency positions itself as a data-first partner for businesses seeking measurable, exit-focused growth.
Detailed Review
History and Founding
White Light Digital Marketing was founded in 2014 by Brie Moreau, who also serves as CEO. Moreau launched the agency in June 2015 following earlier ventures in e-commerce and digital marketing. From its inception, WLDM adopted a remote-first, data-driven approach, focusing on high-ROI link-building and technical SEO in competitive verticals. In 2021, the company launched the annual DMSS (Digital Marketing Summer Summit) conference in Bali, Indonesia, cementing its role as an industry thought leader.
Operations and Team
WLDM is a fully remote company with official headquarters in San Francisco, California. The LinkedIn profile lists 51–200 employees, with team members across the US, Europe, and Asia. The management structure includes a COO, CFO, HR manager, and account managers, all operating in a lean, entrepreneurial culture. The agency has developed nine proprietary tools in its "SEO + AI citation toolkit," including a machine-learning backlink classifier with 99%+ accuracy and the world’s largest link-building database of over 11 million analyzed AI citations.
Services and Core Offerings
WLDM’s service model is built around three primary pillars: Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Pay-Per-Click (PPC) Advertising. The agency’s flagship differentiator is its AI Citations Engineering practice, which maps the authority layer of the internet for generative search engines. Specific offerings include the AI Citations Audit (a free domain evaluation), the Machine Learning Backlink Classifier, and the world’s first AI Citations Outreach Service. WLDM also offers traditional backlink building using advanced metrics like "3D vector authority and harmonic centrality."
iGaming and Client Case Studies
WLDM has a strong track record in the iGaming sector, where highly competitive keywords demand exceptional authority strategies. The most prominent public case study involves Stake.com, an online casino and sportsbook. According to WLDM, within 90 days the agency doubled Stake.com’s non-brand organic traffic and secured #1 positions for several ultra-competitive keywords, including a #1 ranking for the keyword "Online Casino" (85,000 monthly searches, keyword difficulty 95) from a starting position below rank 30. Other clients have praised WLDM’s ability to meet high and exclusive requirements, making it a trusted partner for gambling operators.
Company Philosophy and Reputation
WLDM brands itself as "the anti-agency," rejecting retainers in favor of three-month projects with defined outcomes. Its cultural pillars are Data, Intuition, Sophistication, and Opportunism. The company’s website emphasizes that "Google and AI is a data science problem" and positions its 2,000+ hours of AI-citations research as evidence of unique capability. WLDM also serves companies planning an exit, helping to maximize valuation through organic traffic growth. The agency is recognized for its sophisticated, data-first approach and has built a reputation for delivering measurable results in high-stakes industries.
Key Products
AI Citation Engineering
Core methodology that designs citation systems for generative search, engineering AI citation probability and three-dimensional vector authority.
AI Citations Audit (free tool)
A domain-analysis tool that reveals citation clusters and shows which competitors AI recommends over the user’s site.
Machine Learning Backlink Classifying Model
Proprietary model with 99%+ accuracy for classifying link quality and relevance.
World’s Largest Link-Building Database
An internal database built from over 2,000 hours of AI citations research, containing 11M+ analysed citations.
SEO Services (Organic Search)
On-page, technical, and content SEO tailored to ultra-competitive keywords such as casino and iGaming.
PPC (Pay-Per-Click) Advertising
Managed campaigns across Google Ads, Facebook Ads, and other platforms.
Conversion Rate Optimisation (CRO)
Data-driven strategies to maximize conversion rates for e-commerce and iGaming clients.
DMSS Conference
An annual four-day digital marketing summit held in Bali, Indonesia, attracting global marketers and founded by WLDM.
Golden Links
A separate backlink service owned by Brie Moreau, founded in October 2021, often used in tandem with WLDM’s offerings.
SEO Services
Search engine optimisation including technical SEO, on‑page SEO, and content strategy.
PPC Management
Pay‑per‑click advertising on Google Ads and Facebook Ads.
Link Building / Backlinks
Custom backlink acquisition and authority building.
AI Citation Engineering & Backlink Authority (wldm.io)
A platform/service focused on designing citation systems for generative search and engineering AI citation probability.
AI Citations Audit
A free, instant tool that evaluates a domain’s coverage in AI recommendation graphs, identifying citation clusters and competitor gaps.
AI Citations Outreach Service
The world’s first service dedicated to engineering citations for generative search (ChatGPT, Gemini, etc.).
Machine Learning Backlink Classifier
Proprietary ML models with 99%+ accuracy for classifying backlinks by relevance, traffic, and topical coherence.
World’s Largest Link‑Building Database
A proprietary, continuously updated database of over 11 million AI‑citations used to identify authority opportunities.
Offices & Headcount
100 employees (approx.)
Key Persons
Brie MoreauFounder & CEO
- Neda Perišić
Chief Operating Officer
Sabyn AhmedHuman Resources Manager
