iGaming B2B

HubAffiliations

Affiliate Network
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Founded
2020-01-01 in Naples, Italy
Headquarters
Naples, Italy

HubAffiliations is an Italian technology company operating at the intersection of iGaming, affiliate marketing, and artificial intelligence. Founded in March 2020 by Francesco Maddalena and Charles Herisson, the company provides a suite of data-driven tools and platforms that help brands, tipsters, and professionals in the gambling and sports industries acquire, manage, and monetize digital traffic. The company’s core offering includes custom CRM systems, benchmarking platforms, automation tools, and AI-powered traffic optimization solutions. HubAffiliations positions itself as a “tech enabler” for affiliate networks, operators, and media partners, focusing on combining technological innovation with rigorous governance to facilitate sustainable international growth. The company is headquartered in Naples, Italy, and has expanded its footprint through the establishment of a UK subsidiary (Hub Affiliations UK Ltd) in London, which serves as a strategic hub for cloud-based software development and R&D. In 2025 and 2026, HubAffiliations has been shortlisted for industry awards at SiGMA Eurasia and has announced strategic partnerships in Latin America (with Gana Media Group) and a premium operator framework with TAG Media. The firm’s stated mission is to “train new affiliates every month who bring quality, entertainment, and professionalism to end users and industry operators,” while also offering B2B marketing architectures through a separate holding company (Hub Affiliations Holding).

Detailed Review

Company History and Founding

HubAffiliations was incorporated on 19 March 2020 in Naples, Italy, by Francesco Maddalena and Charles Herisson. Both founders brought prior experience in affiliate marketing and technology, and they launched the company during a period of rapid digital transformation in the iGaming sector. The company initially focused on building a scalable platform to serve both new and established players in the affiliate marketing space.

Business Model and Revenue

HubAffiliations generates revenue by providing technology-as-a-service to iGaming operators, affiliate networks, and media partners. Its suite of tools helps clients acquire, manage, and monetize digital traffic, with pricing likely based on subscription fees or revenue-sharing arrangements. The company explicitly states that its holding entity, Hub Affiliations Holding, services only verified corporate entities, reinforcing a focus on professional, licensed clients rather than retail consumers.

Core Products and Platforms

The company’s main product is the Hub Affiliations Platform, a comprehensive affiliate marketing suite that enables campaign management, performance tracking, and traffic optimization. Additional offerings include Custom CRM Systems tailored for iGaming operators, Benchmarking Platforms for real-time competitive analysis, and an AI Traffic Optimization Module that automates bidding, targeting, and creative testing. The separate Hub Affiliations Holding provides digital media and marketing architectures exclusively to corporate clients.

Market Position and Competition

HubAffiliations operates in the crowded iGaming affiliate technology space, competing with platforms like Income Access, Tradedoubler, and more specialized affiliate management tools. Its differentiators include an emphasis on governance and compliance, a lean Italian-London operational structure, and AI-driven traffic optimization. The company’s relatively small scale (undisclosed headcount) suggests a niche or emerging player, but its recent award shortlists and partnerships indicate growing recognition.

Licensing and Regulatory Footprint

While HubAffiliations does not appear to hold direct gambling licenses, its focus on compliance and servicing verified corporate entities aligns with regulated markets. The UK subsidiary (Hub Affiliations UK Ltd) may subject it to UK data protection and business regulations, and its partnerships with regulated operators (e.g., TAG Media) imply adherence to industry standards.

Notable Partnerships and News

In 2025, HubAffiliations was shortlisted for the “Best Corporate” award at the SiGMA Eurasia Awards. In 2026, it announced a strategic partnership with Gana Media Group to target the Mexican and Latin American markets ahead of the FIFA World Cup 2026. Another key collaboration is with TAG Media, creating a premium operator framework that combines HubAffiliations’ technology with TAG’s affiliate network. The launch of Hub Affiliations UK Ltd in London was a strategic move to co-locate R&D with European talent and capital markets.

Leadership and Team

The leadership remains lean, with Francesco Maddalena as Founder and CEO. Co-founder Charles Herisson serves in a non-executive capacity. The company’s “About Us” page lists Anna Di Prisco as Finance & Administration Manager and Gennaro Fiorito as Head of Operations, but these are not C-suite roles. The headcount is not publicly disclosed, but available employee-sourced information suggests a small to mid-sized team based in Italy and the UK.

Key Products

  • Hub Affiliations (Flagship Platform)

    Core affiliate marketing and performance marketing platform for the gambling and sports industries; leverages AI solutions for digital traffic monetization.

  • Hub Affiliations UK Ltd

    UK-based subsidiary developing cloud-based, R&D-driven software including custom CRM systems, benchmarking platforms, and automation tools for regulated markets.

  • Hub Affiliations Holding

    B2B division providing digital media and marketing architectures exclusively to verified corporate entities; does not service retail consumers.

  • Premium Operator Partnership (with TAG Media)

    Strategic collaboration offering enhanced operator-affiliate integration and premium traffic solutions.

  • Custom CRM & Automation Tools

    In-house developed software for client management, performance benchmarking, and workflow automation, used both internally and offered to partners.

  • Hub Affiliations Affiliate Network

    A performance-based affiliate marketing platform connecting gambling operators with vetted tipsters, publishers, and professional affiliates, focused on quality traffic and partner monetization.

  • Custom CRM Systems

    Cloud-based customer relationship management software built for iGaming affiliate management, enabling partner segmentation, tracking, and communication.

  • Benchmarking Platforms

    Data analytics tools that provide market intelligence and performance benchmarks for operators and affiliates.

  • Automation Tools

    Software for automating campaign management, reporting, and optimization across traffic sources.

  • Hub Affiliations Platform (Core Affiliate Marketing Suite)

    A technology stack that enables brands and affiliates to manage campaigns, track performance, and optimize digital traffic.

  • AI Traffic Optimization Module

    An artificial-intelligence-based engine that automates bidding, targeting, and creative testing to maximize ROI on affiliate-driven traffic.

Key Persons

Exhibition History

Related Companies

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