Brie Moreau

Brie Moreau is the founder and CEO of White Light Digital Marketing (WLDM), a digital marketing agency specializing in SEO, generative engine optimization (GEO), and AI citation strategy. She also owns Golden Links, a separate entity in the SEO space. Based in Byron Bay, Australia, her work has included campaigns for major iGaming brands such as Stake.com, as well as private equity portfolios and high-growth e-commerce clients.

Moreau leads WLDM's AI Research Lab, which has analyzed over 300,000 AI citations across ChatGPT, Gemini, and Claude to understand how large language models determine content visibility. This proprietary research positions her at the forefront of understanding how brands can maintain visibility in an LLM-dominated search landscape.

She is a frequent speaker at industry conferences including SEO IRL, Digital Marketers Australia, iGaming World, DCBKK, and Sydney SEO Conference. Her expertise spans traditional SEO, AI-driven search, and data science, reflecting a deep understanding of both current and future search technologies.

Moreau describes herself as an "AI + Data Science Nerd" (per her Instagram bio), and her professional focus is helping businesses adapt to the evolving search ecosystem shaped by large language models and generative AI.