ElasticFunnels
- Founded
- 2022-01-01 in Bucharest, Romania
- Headquarters
- Bucharest, Romania
ElasticFunnels is a no-code conversion platform designed for performance marketers who want to maximise revenue from existing traffic without stitching together multiple tools. Branded as “the revenue path in one place,” the platform combines a visual page builder, integrated checkout, built-in CRM, subscription management, split-testing automation, and real-time profit analytics – all within a single interface. By unifying the funnel from landing page to order recovery, ElasticFunnels aims to eliminate the blind spots that arise when page builders, checkout systems, CRM, and call centres operate independently. The company’s core proposition is that marketers can “build the page, take the order, recover the decline, and see what happened after the click” without duct‑taping five separate tools together. ElasticFunnels offers a 14‑day free trial with no credit card required. Pricing is per‑seat, starting at $149 per seat per month. The product is positioned for startups, SMBs, and mid‑market brands running direct‑response campaigns, particularly in the health, supplements, e‑commerce, and subscription verticals. Founder Samuel Todosiciuc leads the company from Bucharest, Romania, though the company’s official headquarters and founding year have not been publicly disclosed.
Detailed Review
Overview
ElasticFunnels competes in the crowded no‑code funnel builder space, but differentiates itself by tightly coupling page creation with order management, customer relationship tracking, and recovery workflows. The platform includes an AI‑powered page builder that can generate VSL landing pages based on a few descriptive prompts, using a library of 200+ customisable templates. Split testing runs on the same URL (no duplicate pages), and the system automatically declares a winner based on statistical confidence and effective‑per‑click (EPC) metrics.
Business Model
On the backend, the built‑in checkout handles one‑time purchases, subscriptions, upsells, and order bumps, and feeds data directly into a CRM that tracks customer lifetime value, profit margins, and automated recovery sequences (e.g., failed‑payment retries). The platform also offers a call‑centre module that gives agents a full view of the customer’s order and interaction history. Integrations span 60+ third‑party services, including email marketing tools, payment gateways, and analytics platforms.
Market Position
Users praise the real‑time profit dashboard, which calculates net revenue after COGS, and the ability to clone entire funnels from a URL. On the downside, the pricing is higher than some competitors, and the company’s small size means community support and third‑party reviews are limited. Overall, ElasticFunnels is best suited for serious direct‑response marketers who want a single source of truth for the entire purchase journey, rather than a lightweight landing‑page builder.
Key Products
ElasticFunnels (core platform)
SaaS platform for building, testing, and managing online sales funnels. Includes pages, same-URL split testing, AI tools, custom checkouts, CRM, automations, analytics, built-in call center, and 38+ integrations (per Terms of Service).
AI Optimization Engine
Machine learning module that automatically tests page elements and allocates traffic to winning variants.
EF-Hosted Checkout
Custom-branded payment processing with a 0.5% fee.
Funnel Templates
200+ ready-to-customize templates for various verticals.
CRM & Automation
Native contact management and automated email/SMS workflows.
Built-in Call Center
Inbound/outbound telephony integrated with CRM.
Visual Funnel Builder
Drag‑and‑drop editor for creating landing pages, sales pages, order bumps, upsells, downsells, and checkout flows.
Checkout Engine
Supports multi‑step and single‑step checkout with Apple Pay, Google Pay, PayPal, multi‑MID routing, and 0.5% fee on hosted revenue.
Same‑URL Split Testing
A/B testing that does not change the page URL, preserving Facebook/TikTok ad pixel learning during tests.
AI Optimization
AI‑powered recommendations for page variants and funnel improvements based on real‑time analytics.
Subscription & Dunning
Native subscription management with automated dunning, retention offers, and a self‑service customer portal.
Migration Tools
CSV and API‑based import from Shopify (products, variants, customers) with optional one‑way order mirroring back to Shopify.
AI Split Testing Engine
Same‑URL A/B testing that automatically determines and serves the winning variant.
AI Creative Tools
AI‑powered copy and design assistance (third‑party models) to accelerate funnel production.
Built‑in Checkout & Payments
Customisable checkout page with subscription support and a 0.5% processing fee on EF‑hosted transactions.
CRM & Automations
Customer management, email/event triggers, and workflow automation without separate integrations.
Call Center Module
In‑platform call tracking and handling – unusual for a funnel builder.
Real‑time Analytics
Profit‑focused dashboards showing cost per acquisition, return on ad spend, and funnel‑stage conversion rates.
AI Page Builder
No‑code visual editor with AI‑powered page generation for landing pages, VSL pages, and sales funnels.
Checkout & Subscriptions
Built‑in checkout that handles one‑time payments, subscriptions, upsells, order bumps, and failed‑payment recovery.
Split Testing Engine
Same‑URL A/B and multivariate testing with automated winner selection and statistical confidence calculations.
Profit Analytics
Real‑time dashboard showing revenue, conversion rate, AOV, net profit, and profitability by product/campaign.
Offices & Headcount
50 employees (approx.)