Super Afiliados
- Founded
- 2013-01-01 in São Paulo, Brazil
- Headquarters
- São Paulo, Brazil
Super Afiliados is a Brazilian iGaming affiliate marketing company that has grown to become the largest affiliate network in the country's betting and gaming sector. Founded in 2013 by co-founder Alessandro Valente, the company leverages over a decade of experience to connect operators with high-quality affiliates through performance-based partnerships. Its proprietary technology suite includes Afilia.me for real-time network management, BannerBing for media distribution, Afiliados.Live for link optimization, and a high-performance affiliate dashboard, all designed to maximize campaign efficiency. The company also offers marketing consultancy services encompassing SEO, press releases, and brand building. Super Afiliados maintains a visible presence at major industry events such as ICE London and SBC Summit, and in 2024 launched a mobile app for on-the-go affiliate reporting. In 2025, Grupo Eightroom Vpag acquired a significant stake, underscoring confidence in its market leadership. Headquartered in São Paulo, the company continues to expand its partner base and adapt to Brazil's evolving iGaming regulatory landscape.
Detailed Review
History and Founding
Super Afiliados was created in 2013 by Alessandro Valente and his team, building on earlier experience gained through Influx Media, founded in 2009. The company quickly established itself as a dominant force in Brazilian iGaming affiliation, operating a network that covers hundreds of websites and social media assets.
Business Model and Services
The core business model revolves around performance-based partnerships where affiliates drive player acquisitions for sportsbooks and casinos, earning revenue share or CPA commissions. The company differentiates itself through a "partners' club" approach, offering operator partners exclusive exposure across its extensive network. Beyond pure affiliation, Super Afiliados provides marketing consultancy focused on branding, SEO, and press release distribution. Its technology platform includes several proprietary tools optimized for campaign management and reporting: Afilia.me for real-time network control, BannerBing for banner ad scheduling and distribution, Afiliados.Live for link management and redirection, and a high-performance analytics dashboard for affiliates.
Recent Developments
In 2024, the company launched a mobile app to give affiliates on-the-go access to performance data. Super Afiliados maintains a visible presence at major iGaming conferences and has won industry awards, including recognition at the SBC Summit Latinoamérica. In 2025, Grupo Eightroom Vpag acquired a significant stake in the company, signaling confidence in its market position.
Leadership and Location
The leadership structure is lean, with co-founder Alessandro Valente serving as CEO and as a member of the board. Other C-suite roles are not publicly disclosed. The company's headquarters are in São Paulo, Brazil, and it employs a team of affiliate specialists and technology developers, though exact headcount figures are not publicly available.
Regulatory Environment
Super Afiliados operates in a rapidly evolving regulatory environment in Brazil, where iGaming and sports betting are undergoing formal legalization. The company has positioned itself as a compliant, long-term partner for operators seeking to enter or expand in the Brazilian market.
Key Products
Afilia.me
Real-time affiliate network control and asset management system.
BannerBing
Media distribution platform for banners and other display creatives.
Afiliados.Live
Link management, shortening, and redirection solution.
Dashboard
High-performance analytics platform for affiliates.
Super Afiliados Mobile App
Mobile application for affiliate reporting and performance tracking, launched in 2024.
Marketing Consultancy
Services including SEO, press release, and branding campaigns.
Key Persons
Alessandro ValenteChief Executive Officer (CEO) & Co-Founder
Recent News
Brazil’s land-based casino prospects: Five experts assess political and electoral obstacles
Industry leaders see Brazil’s land-based casino legalisation as a matter of timing more than merit, with political headwinds from the 2026 election and a potential Supreme Court ruling that could reshape the debate. The online market’s strong performance provides a regulatory precedent, but final approval may have to wait until 2027.
2026-07-16