SBC

History and Founding

SBC was founded in 2014 by Rasmus B. Kjær, a former PR executive in the gaming industry, with its original base in London, United Kingdom. The company quickly established itself as a central hub for decision-makers in sports betting and iGaming, filling a gap for independent, high-quality industry journalism and networking events.

Business Model

SBC generates revenue primarily through event ticket sales, sponsorship deals, exhibition booths at its conferences, and premium advertising on SBC News. It also sells market research reports and offers paid subscriptions for exclusive content. The company does not operate any gambling platforms, maintaining editorial independence.

Core Products and Platforms

SBC News is the flagship daily digital publication covering regulatory changes, business deals, and market trends. The SBC Summit (formerly SBC Barcelona) is the largest annual conference, attracting thousands of delegates. Regional events include SBC Summit Latinoamérica and shows in North America and Africa. The SBC Awards are held in multiple regions, recognizing excellence across sectors. During the pandemic, SBC launched SBC Digital virtual conferences, which continue as part of a hybrid offering. The company also produces SBC Market Reports on key verticals like US sports betting and Latin American regulation.

Market Position and Competition

SBC is widely considered the leading independent media and events company in the global sports betting and iGaming B2B space. It competes with other industry media such as Gambling Insider, iGaming Business, and CalvinAyre, but its conference portfolio and awards give it a unique position. Its deep industry connections and regulatory expertise make it a trusted source for operators, suppliers, and regulators.

Licensing and Regulatory Footprint

As a media and events company, SBC itself does not hold gambling licenses. It operates in compliance with standard business regulations in the UK and other jurisdictions where it hosts events. The company actively features responsible gambling panels and content at its conferences.

Notable Partnerships and Clients

SBC partners with a wide range of operators (e.g., Flutter Entertainment, Entain), platform providers, payment companies, and affiliate networks. It regularly features high-profile speakers from major industry players and regulators such as the UK Gambling Commission.

Recent Strategic Direction

SBC has expanded its regional focus, particularly in Latin America and North America, and continues to grow its digital content offerings through podcasts, webinars, and video interviews. The company maintains a strong emphasis on responsible gambling and industry best practices.