SBC and Conversion Conf Join Forces for Affiliate Leaders Summit 2026

SBC has entered a strategic alliance with Conversion Conf to co-develop the Affiliate Leaders Summit 2026, a dedicated gathering for the global affiliate and performance marketing community. The partnership will fuse SBC's large-scale events platform with Conversion Conf's deep-rooted affiliate network and community-building expertise, aiming to elevate the summit's international appeal, sharpen its conference agenda, and create richer opportunities for networking and business development.

The Affiliate Leaders Summit is scheduled to run from 29 September to 1 October 2026 alongside the flagship SBC Summit at the Feira Internacional de Lisboa (FIL) and MEO Arena in Lisbon. The event is designed to bring together 10,000 affiliates, media buyers, operator acquisition teams, digital marketers, technology vendors, and other industry stakeholders under one focused programme of specialist conference sessions, targeted networking, and a dedicated exhibition floor.

Rasmus Sojmark, CEO and Founder of SBC, noted the rapid evolution of the affiliate and performance marketing space and said the summit was built to address the community's distinct needs. “Conversion Conf has built an exceptional global community, and bringing our teams together feels like a natural next step,” he added. “Together, we’ll create an even better experience for everyone who comes to the Affiliate Leaders Summit.”

Conversion Conf, recognised for its international affiliate events and grassroots community work, will lend its insight to shape the conference programme, attract influential speakers, and boost engagement throughout the summit. Lana Rossi, CEO of Conversion Conf, remarked: “We’ve admired what SBC has built over the years, so being invited to play a role in the continued growth of Affiliate Leaders Summit is something we’re genuinely excited about.”

While maintaining its own specialist identity, the Affiliate Leaders Summit sits within the larger SBC Summit ecosystem, which is forecast to draw 40,000 industry professionals to Lisbon. Attendees of both events will share flagship experiences such as the Super Stage at the MEO Arena, where a headline keynote will feature basketball icon and investor Michael Jordan, alongside Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason Robins. The official closing party, INFINITY Lisbon, will be headlined by Grammy-winning DJ Tiësto.