Connection Holdings (The LFG Show)
- Headquarters
- Hallandale Beach, Florida, United States
Connection Holdings, LLC is a privately held performance marketing and lead generation company based in Hallandale Beach, Florida, acting as the managing entity for over 15 brands across solar, financial, insurance, and home services verticals. The company offers conversion-focused lead generation services including live and aged leads, tech-enabled marketing, and call center support. Founded by seasoned operators with expertise in consumer markets and equities trading, Connection Holdings differentiates itself through a values-driven culture where 50% of employee bonuses are tied to core values like family focus, integrity, and impact. The organization provides end-to-end support to portfolio companies, covering back-end infrastructure, recruiting, training, and strategic guidance. Its leadership team includes CEO Edmond Pain and CRO David Stodolak, who bring decades of experience in turnarounds, sales leadership, and institutional finance. The company also produces "The LFG Show," a podcast hosted by David Stodolak exploring affiliate marketing and lead generation, reinforcing its thought leadership in the performance marketing space.
Detailed Review
Connection Holdings, LLC operates as a holding company for a portfolio of over 15 brands in verticals such as solar energy, financial services, insurance, and home services. The company’s primary revenue stream is performance-based lead generation, where it charges clients for qualified leads delivered through various channels including live calls, aged leads, and digital marketing campaigns. In addition to lead generation, Connection Holdings provides outsourced call center support and full tech-enabled marketing services, allowing clients to outsource their entire lead acquisition funnel. The company’s website emphasizes a “conversion-focused” approach, suggesting that leads are vetted for high intent before being sold to installers, agents, or service providers.
Leadership and Culture
The leadership team is notably lean, with only two C-level executives publicly identified: CEO Edmond Pain and CRO David Stodolak. Pain’s background includes experience in turnarounds and large-scale sales leadership, while Stodolak has a history in institutional finance and high-performance sales teams. The company promotes a culture where 50% of employee bonuses are contingent on living core values such as family focus, integrity, and impact, a distinctive practice in the performance marketing industry.
Market Position and Thought Leadership
Connection Holdings positions itself as a values-driven alternative in a competitive lead generation landscape dominated by firms like QuinStreet and LeadPoint. It differentiates through its portfolio model, providing centralized infrastructure and strategic guidance to each brand. The company also invests in thought leadership via “The LFG Show,” a podcast and video series hosted by David Stodolak that covers affiliate marketing, lead generation strategies, and interviews with industry experts. The show is distributed on YouTube and LinkedIn, helping to build brand awareness and attract potential partners.
Recent Developments and Future Direction
No recent news or M&A activity was found in public sources. The company’s website copyright indicates 2026, suggesting the company is currently active. Given the lack of public press releases or regulatory filings, Connection Holdings appears to operate privately and maintain a low public profile.
Key Products
The LFG Show
A podcast hosted by David Stodolak that covers topics related to affiliate marketing, lead generation, call centers, and sales culture. It serves as a content platform and industry community builder for Connection Holdings.
Solar Direct Marketing
A lead generation and call center operation focused on the solar energy vertical. David Stodolak holds the title of President at this entity.
Lead Generation Services (Solar, Financial, Insurance, Home Services)
Core service offering of Connection Holdings, providing performance-based lead generation in multiple verticals. The company claims high-conversion leads and provides back-end support to over 15 entities in these sectors.
Agency & Call Center Holdings
Connection Holdings oversees multiple brands in agency services and call centers, though specific brand names are not publicly listed. These entities leverage the company's centralized support for recruiting, sales training, and campaign management.
Home Direct Marketing
A lead generation and direct sales entity focused on home services such as roofing, HVAC, and solar. David Stodolak serves as CEO of Home Direct Marketing.
Solar Lead Generation
High-intent solar leads for installation companies.
Financial Lead Generation
Leads for insurance, debt consolidation, and financial services.
Insurance Lead Generation
Live and aged leads for auto, health, and life insurance agents.
Home Service Lead Generation
Leads for home improvement, roofing, HVAC, and related services.
Call Center Support
BPO/outsourced call center services supporting lead follow-up and appointment setting.
Offices & Headcount
100 employees (approx.)
Key Persons
Edmond PainChief Executive Officer (CEO)
David StodolakChief Revenue Officer (CRO)