SiGMA World

Founded: 2014-01-01 in Malta
Headquarters: Miguel Hidalgo, Mexico City, Mexico

SiGMA World is a globally recognised iGaming events, media, and affiliate marketing organisation headquartered in Mexico City with roots in Malta. Founded in 2014 by Maltese entrepreneur Eman Pulis, the company started as a single networking summit in Malta and has since grown into a year-round platform connecting operators, regulators, affiliates, and technology providers across Europe, Asia, and the Americas. Its flagship events include SiGMA Europe (now held in Rome), SiGMA Asia, SiGMA Americas, and BiS SiGMA South America, each drawing thousands of delegates. Beyond live conferences, SiGMA World operates SiGMA News, an industry news portal, and the SiGMA Affiliates programme. The company also runs the SiGMA Foundation, a charitable arm that funds community projects through adventure fundraising. With a multinational team and strategic acquisitions such as the BiS summit, SiGMA World positions itself as “The World’s Gaming Authority” and actively shapes global gambling regulation and market entry.

Events Organized

SiGMA World

Detailed Review

History

SiGMA World was founded in 2014 by Eman Pulis, who launched the first SiGMA summit in Malta to serve the burgeoning European iGaming community. The event quickly gained traction for its focus on networking and regulatory updates. Over the next decade, Pulis expanded the brand geographically, adding SiGMA Asia (initially in Manila), SiGMA Americas (Mexico City), and a joint venture with the Brazilian iGaming Summit (BiS) to create BiS SiGMA South America. In 2024, the flagship European summit moved from Malta to Rome, marking a new phase of growth. The company has pursued aggressive expansion through acquisitions, including the BiS summit and the Alea event, now integrated into SiGMA Europe.

Business Model & Products

SiGMA World’s primary revenue stream is organising large-scale B2B conferences and exhibitions. Each summit features keynote sessions, panel discussions, startup pitches, and an expo floor. The company also generates income through its digital platforms: SiGMA News offers daily industry coverage, and SiGMA Affiliates connects affiliate marketers with operators via membership deals. In 2025, it launched SiGMA World Connect, a year-round digital membership platform for online networking and on-demand content. The SiGMA Foundation organises charity treks and raises funds for education and health causes. Key events include:

- SiGMA Europe – Annual flagship summit in Rome, Europe’s largest iGaming networking event. - SiGMA Asia – Annual summit for the Asian market, held in Manila and other regional hubs. - SiGMA Americas – Summit focused on North and Latin American markets, based in Mexico City. - BiS SiGMA South America – Joint venture targeting Brazil and regulated South American markets.

Market Position & Competition

SiGMA World competes with other major iGaming event organisers such as Clarion Gaming (ICE) and SBC. However, its founder-led culture, strong affiliate community, and multi-continental presence give it a unique footprint. Partnerships with regulators like PAGCOR in the Philippines and collaborations with SBC enhance its credibility. The company’s headcount is not publicly disclosed, but its global team spans offices in Malta, Mexico, the Philippines, and the UK. Its positioning as “The World’s Gaming Authority” reflects its influence on regulation and market entry.

Recent Developments

In 2025, SiGMA World launched the SiGMA World Connect digital platform, signalling a shift toward year-round community engagement. The company has signalled plans to deepen integration with AI and blockchain technologies and expand into African and Latin American markets. The relocation of SiGMA Europe to Rome in 2024 allowed for larger scale, and the organisation continues to pursue strategic acquisitions and partnerships to consolidate its market position.

Key Products

SiGMA Europe
Annual summit in Malta (typically November) – the original event, drawing 10,000+ delegates.
SiGMA Asia
Rotating summit in Asia (e.g., Manila 2025 had 13,000+ delegates).
SiGMA Americas
Summit focused on North, Central, and South America (e.g., Mexico City 2026).
BI SiGMA South America
Co-branded event with BiS (Betting on Brazil) for the regulated Brazilian market.
SiGMA CIS
Summit for the CIS region (often held in Dubai or other hubs).
SiGMA Africa
Event dedicated to the African gaming market.
SiGMA News
Online industry news portal covering iGaming, betting, and emerging tech.
SiGMA Foundation
Charitable arm that collects and distributes donations to community projects.
Affiliate & PR Services
Consultancy and affiliate network solutions for gaming brands.
SiGMA Summits
Global conferences (Europe, Asia, Americas, World) for iGaming and betting industry networking, exhibition, and business development.
SiGMA News & SiGMAgazine
Multi-language news and magazine publication covering iGaming regulation, technology, and market trends.
SiGMA Play
Affiliate marketing platform connecting operators with performance-based affiliates.
Ikigai Ventures
Luxembourg-based venture capital fund investing in early-stage gaming and technology startups.
SiGMA Pitch
Startup competition held at various summits to showcase innovation in the gaming sector.
BiS SiGMA South America
Joint venture with BiS targeting Brazil and the wider South American regulated market.
SiGMA Affiliates
Membership programme connecting affiliate marketers with operators, offering networking and exclusive deals.
SiGMA World Connect
Year-round digital membership platform launched in 2025, providing online networking and on-demand content.