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Founded
2023-01-01 in Cyprus
Headquarters
Cyprus

ReferOn is a next-generation affiliate management system (AMS) purpose‑built for casino and sportsbook operators. Launched in 2023, the platform replaces manual, spreadsheet‑driven processes with an automated, real‑time tracking and reporting engine. ReferOn provides operators complete visibility over their affiliate network, supporting dynamic dashboards, enhanced click‑data reports, and company‑grouping features that simplify performance monitoring across large organisations. Its “simple rewarding” module incorporates sub‑affiliation logic and an IDC calculator, enabling fast, customisable commission structures. ReferOn has quickly gained industry recognition: it won the 2025 B2B Sigma Award for Best Affiliate Software, was shortlisted for the 2024 iGB Affiliate Award for Best Tech for Affiliate, and was named “Rising Star Provider” at the 2024 Sigma Africa Awards. The company’s client‑centric approach is evidenced by testimonials from partners such as Ben Veiner, Co‑founder & Managing Director of Leadhouse, who praised the team’s support during migration. ReferOn’s recent feature releases – including async task tracking, affiliate‑controlled postbacks, and bulk payments – underscore its commitment to scaling with operator needs. While the platform is designed exclusively for the regulated iGaming sector, its modular architecture and data‑first philosophy position it as a competitive alternative to legacy affiliate tools.

Detailed Review

ReferOn operates as a software‑as‑a‑service (SaaS) affiliate management platform that strips away the “manual busywork” common in traditional affiliate programmes. According to the company’s website, the system is “designed specifically for casino and sportsbook operators,” a niche that allows it to tailor features such as enhanced click‑data tracking (which distinguishes between unique and repeat clicks) and a dynamic report that constantly updates with essential metrics. The platform’s company grouping function lets operators organise affiliates by brand, region, or any custom category, providing granular access control and consolidated performance views.

The rewarding engine supports multiple tiers, sub‑affiliation, and an integrated IDC (Initial Deposit Calculator) that automates commission calculations based on real deposit data. This reduces the risk of payout errors and speeds up month‑end settlements. ReferOn also offers a bulk payments feature, affiliate‑controlled postbacks (enabling affiliates to set their own conversion tracking), and async task tracking – a tool that lets operators monitor long‑running processes without blocking the interface.

Awards and industry recognition reinforce ReferOn’s credibility. The platform won “Best Affiliate Software” at the 2025 B2B Sigma Awards, was a runner‑up for “Rising Star Provider” at the 2024 Affpapa Awards, and was shortlisted for “Affiliate Programme of the Year” at the 2024 Gambling Insider Awards. It also won “Best Partner for Customer Acquisition & Retention” at the 2024 Sigma Awards. These accolades, combined with a growing roster of operators (including Leadhouse), suggest strong traction in the European and African iGaming markets.

Key Products

  • Referon Affiliate Management System (AMS)

    The core platform - a state-of-the-art affiliate management system designed exclusively for casino and sportsbook operators, providing real-time transparent data, flexible reward logic, configurable dashboards, and intuitive workflows.

  • Refie

    A built-in interface layer launched in 2026 that enhances the operator-affiliate experience, providing a streamlined front-end for partners to access performance data and manage campaigns.

  • Dynamic Reporting

    A constantly updating report that aggregates all essential metrics (clicks, registrations, deposits, NGR) in a single view, plus an enhanced click data report for granular analysis.

  • Company Grouping

    A feature that allows operators to track performance and manage access across the entire organisation, with quick account location and organisational overview.

  • Sub-Affiliation & IDC Calculator

    Tools for managing multi-tier affiliate structures and custom reward deals using an Independent Deal Calculator.

  • Async Task Tracking

    Recently launched feature for non-blocking, background data processing to improve platform responsiveness under load.

  • ReferOn Affiliate Management Platform

    Core affiliate management system (AMS) for casino and sportsbook operators. Includes dynamic reporting, company grouping, sub-affiliation management, IDC (Independent Deal Calculation), two-factor authentication, mobile optimisation, and automated payment flows.

  • Sub-Affiliation

    Tool that allows affiliates to create and manage their own sub-affiliate networks while the operator retains full visibility and control.

  • IDC (Independent Deal Calculation)

    Commission engine enabling operators to define unique deal terms and reward levels for individual affiliates without manual intervention.

  • Affiliate-Controlled Postbacks

    Recently launched feature giving affiliates control over conversion notification URLs (postbacks) to improve integration flexibility.

  • Bulk Payments

    Recently launched feature enabling batch processing of affiliate commission payments in a single action, streamlining month-end workflows.

  • ReferOn Affiliate Management System

    The core SaaS platform. Features include dynamic reporting, enhanced click‑data tracking, company grouping, simple rewarding engine (with sub‑affiliation and IDC calculator), affiliate‑controlled postbacks, async task tracking, and bulk payments.

Offices & Headcount

11 employees (approx.)

Key Persons

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