Alex Bukin serves as Chief Executive Officer of ReferOn, a role he assumed after completing a management buyout of the platform in late 2024. Prior to the buyout, he was the company’s General Manager, overseeing its operations and strategic direction. This transition marked a new phase of independent growth for the affiliate-management platform in the iGaming industry.
Bukin’s professional focus centres on business development, corporate strategy, strategic partnerships, and mergers & acquisitions. He has been instrumental in guiding ReferOn through its strategic transition, leveraging his experience to drive the company forward in a competitive market. Based in Israel, he holds a degree from The Open University of Israel.
Outside of work, Bukin is a three-time marathon finisher and an active speaker at iGaming industry conferences. His personal discipline and public engagement reflect a commitment to both professional excellence and community involvement within the sector.
Career History
| Company | Role | Dates |
|---|---|---|
| Referon | Chief Executive Officer | – present |