Francesco Maddalena founded Hub Affiliations on 19 March 2020, during the early uncertainty of the COVID‑19 pandemic. The company achieved cash‑flow positivity from its first month and has since grown into a technology‑driven affiliate platform that enables transparent reporting, real‑time traffic monitoring, and scalable campaigns.
Maddalena is a regular speaker at iGaming conferences such as BiS SiGMA South America 2025 and SiGMA Eurasia, and emphasises the importance of local market expertise, compliance, and data‑backed decision‑making in affiliate marketing. He was named a finalist for Digital Entrepreneur at the SiGMA Eurasia Awards 2026.
Prior to Hub Affiliations, Maddalena’s background includes entrepreneurship in the energy sector, though specific dates for that period are not publicly available.
Career History
| Company | Role | Dates |
|---|---|---|
| HubAffiliations | Founder & Chief Executive Officer (CEO) | – present |