ConversionWise
- Founded
- 2013-01-01 in Bristol, United Kingdom
- Headquarters
- Bristol, United Kingdom
ConversionWise is a post-click growth agency headquartered in Bristol, United Kingdom, founded in 2013 by Oliver Kenyon and Andy Haskins. Originally operating as Landing Page Guys, the company rebranded in October 2021 to reflect its expanded focus on full-funnel conversion rate optimization (CRO) for ecommerce businesses. The agency exclusively serves Shopify and Shopify Plus stores, and its proprietary AI platform called Optimo, trained on 13 years of client test data, helps identify the highest-impact growth levers. ConversionWise has worked with over 4,000 brands and generated more than £1 billion in client revenue since inception. The team of over 70 specialists operates from offices in Bristol, Novi Sad (Serbia), and Cape Town (South Africa). Beyond agency services, ConversionWise has launched a CRO Academy with over 10,000 students, the Surge Shopify theme built on conversion data, and pioneered conversion design frameworks used by millions of stores. The agency maintains a 4.9-star Trustpilot rating and is recognized as the fastest to achieve Premium Agency Partner status with Convert.com. It is bootstrapped and has grown organically through client results.
Detailed Review
History and Founding
ConversionWise was founded in 2013 as Landing Page Guys by Oliver Kenyon and Andy Haskins, initially operating from a back room in Bristol. The agency focused on landing page design for ecommerce brands. In October 2021, the company rebranded to ConversionWise to reflect its evolution into a full-funnel conversion rate optimization partner, moving beyond just landing pages to tackle entire customer journeys.
Business Model and Services
ConversionWise positions itself as a "post-click growth partner," working at the intersection of traffic and conversion to diagnose revenue leakage between ad clicks and purchases. Its core services include landing page and funnel builds, full website redesigns, custom Shopify development, post-click audits, continuous CRO experimentation, and strategic workshops. The agency operates on a retainer or project basis, emphasizing speed and measurable revenue outcomes.
Core Products and Platforms
ConversionWise has developed several proprietary products. Optimo is an in-house AI platform trained on 13 years of test data from thousands of brands, designed to accelerate diagnosis and prioritization of conversion opportunities. Conversion Rate Academy, launched in 2022, offers structured CRO training and has enrolled over 10,000 students. Surge Theme, launched in 2024, is a conversion-focused Shopify theme built on the same test data. The company also pioneered conversion design frameworks now used by millions of Shopify stores.
Market Position and Clients
ConversionWise specializes exclusively in Shopify and Shopify Plus, serving high-growth D2C brands such as GFUEL, BOOM by Cindy Joseph, and FreeSoul. It claims to have generated over £1 billion in client revenue and has worked with over 4,000 brands. Notable achievements include a $135,482 monthly revenue increase for oVertone and a 40% lift in funnel conversion for Noobru. The agency is bootstrapped (no disclosed funding) and has grown organically.
Team and Culture
With over 70 specialists across 15+ countries, the company has offices in Bristol (HQ), Novi Sad (Serbia), and Cape Town (South Africa). Company culture is described as "obsessed" and revenue-driven, with a flat hierarchy that encourages rapid execution. The agency has been named the fastest to achieve Premium Agency Partner status with Convert.com and holds a 4.9-star average rating from over 460 Trustpilot reviews.
Key Products
Optimo AI
Proprietary AI trained on 13 years of ecommerce conversion data; identifies highest-impact growth levers.
ConversionWise Agency
The primary post-click growth agency for Shopify brands, offering CRO, landing page design, funnel builds, audits, and strategic consultancy.
Conversion Rate Academy
First structured CRO training programme (launched 2022); 10,000+ students.
Surge Theme
First conversion-led Shopify theme (launched 2024), based on 13 years of test data.
Optimo
Proprietary AI platform trained on 13 years of ecommerce conversion data to identify the highest-impact growth lever for clients.
Offices & Headcount
70 employees (approx.)
Key Persons
Oliver KenyonCo-Founder & Chief Executive Officer (CEO)
Brandy HaskinsCo-Founder & Chief Operating Officer (COO)
Exhibition History
Recent News
SBC and Conversion Conf Join Forces for Affiliate Leaders Summit 2026
SBC has partnered with Conversion Conf to co-produce the Affiliate Leaders Summit 2026 in Lisbon, combining their respective platforms to expand the event's international reach and enhance its conference programme. The summit will run alongside SBC Summit, expected to host 40,000 attendees, and will feature shared flagship experiences including a keynote with Michael Jordan.
2026-07-20
SBC Summit 2026 Debuts Star-Studded Keynote and Conversion Conf Partnership for Affiliate Leaders
SBC Summit 2026 will feature a headline keynote with Michael Jordan, Carsten Koerl, and Jason Robins, alongside a new partnership with Conversion Conf to enhance the Affiliate Leaders Summit, which runs concurrently in Lisbon from 29 September to 1 October.
2026-07-10