Atlas World Sports

History and Founding

Atlas World Sports was conceived in the wake of the 2018 U.S. Supreme Court ruling that legalized sports betting on a state-by-state basis. Founder and CEO Robert Kraft recognized that the rapidly fragmenting market had created a problem of abundance: bettors had to navigate multiple sportsbook apps, each with its own odds, promotions, and user experience. His solution was an aggregator platform—dubbed “the Expedia for sportsbooks”—that funnels users into a single interface to compare lines, place bets via partner books, and centralize tracking. The company was founded in 2021 in Chicago, Illinois.

Core Products and Platform

The company’s flagship mobile application, available on iOS and Android, serves as the primary consumer touchpoint. It offers live scores, league-specific news, and betting lines filtered by state. The app’s defining feature is its AI prediction engine. Version 3.0, launched in 2023, uses a deep-learning neural network to run 10,000 simulations of each game or player matchup, producing win probabilities, over/under projections, and prop-bet likelihoods. These outputs are updated continuously in real time, allowing users to make informed decisions pre-game and in-play. In addition to the mobile app, Atlas World Sports operates AtlasDFS (atlasdfs.com), a standalone daily fantasy sports contest platform that launched with NBA contests and will expand to golf in April 2026, with additional sports to follow. The company also houses an affiliate-style content hub that provides expert betting tips for novice and veteran users.

Business Model and Market Position

The company’s target audience includes both casual sports fans seeking scores and news, as well as active bettors who want a unified dashboard for odds comparison and bet tracking. Its revenue model is a combination of affiliate commissions from partner sportsbooks, premium subscription features, and contest entry fees on AtlasDFS. Despite its ambitions, Atlas World Sports remains a small, privately held player in a highly competitive sector dominated by larger incumbents. Its headcount of fewer than 50 employees and limited public funding suggest a lean operation. The company’s leadership team is minimal, with Robert Kraft serving as the sole publicly identified executive; no other C-level roles (CTO, CCO, COO) could be confirmed from available sources.

Partnerships and Recent Developments

Atlas has secured strategic partnerships to scale its reach. In March 2026, it announced a partnership with GlidePathCX to embed its sports insights and fantasy contests into the GlidePass airport traveler engagement network, covering more than 100 U.S. airports. Earlier, in 2023, Spotlight Sports Group was engaged to deploy affiliate management services for the platform. In terms of funding, Starkel Capital Management (SCM) made an investment to accelerate the fantasy sports data provider’s rollout, though specific financial terms have not been disclosed.