NetRefer

History & Founding

NetRefer was founded in 2005 by Raphael Arnold, who began his iGaming career in 1998 and was instrumental in launching one of the industry's first major affiliate programs. Recognizing the need for a standardized, scalable solution to manage affiliate ecosystems, Arnold built NetRefer to provide operators with a centralized platform. Over the years, the platform evolved into a comprehensive 360-degree affiliate marketing suite covering onboarding, CRM, media serving, tracking, reporting, reward plans, and campaign management.

Technology & Platform

The platform is built on a microservices architecture and runs on Microsoft Azure for cloud computing and Databricks for big data analytics and AI-driven insights. This enables operators to mine large datasets, make data-driven decisions, and support multi-product setups like casino and sportsbook under a single interface. The solution is designed for high-volume affiliate programs and offers extensive customization for roles including affiliate managers, marketing teams, finance departments, and data teams.

Market Position & Clients

NetRefer serves leading gaming brands worldwide, with over 15 years of sector experience. Client testimonials highlight the platform's reliability, reporting accuracy, and responsive support. Partners such as FDJ UNITED, Stake, Casimba, and SuprNation have publicly praised NetRefer for strengthening affiliate relationships through fair, accurate payments and actionable data. In 2021, the company was awarded the ACQ5 Gamechangers International Award for Niche Performance Marketing Software Provider of the Year. News from June 2026 indicates that SuprNation renewed its partnership, underscoring continued trust and innovation.

Company Structure & Values

NetRefer is privately held, headquartered in Gzira, Malta, and employs around 70 people across two continents. The company operates under the core values Clear, Fair, and Trusted, and focuses on data integrity, AI capabilities, and long-term client partnerships. Raphael Arnold remains the Founder and CEO, leading the company's mission to empower iGaming operators with a clear, fair, and trusted affiliate marketing platform.