Sports Media & Technology / Sports Betting Aggregation & Data Analytics

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  Atlas World Sports

  Chicago, Illinois, USA

  Atlas World Sports is a sports media and technology company founded in 2021 by Robert Kraft, positioning itself as "the Expedia for sportsbooks." The company aggregates legal online sports betting markets, real-time odds, AI-driven predictions, and daily fantasy contests into a single mobile and web platform, aiming to eliminate the fear of missing out for sports fans. Its core mobile app (iOS and Android) allows users to compare lines from major operators such as DraftKings, FanDuel, BetMGM, Caesars, and PointsBet, track wagers, and receive automated notifications. The platform’s Version 3.0 uses a deep-learning neural network that simulates each game or instance 10,000 times to generate millions of probabilities daily. Beyond betting aggregation, Atlas World Sports operates AtlasDFS, a standalone daily fantasy sports platform, and has expanded its reach through partnerships such as a 2026 integration with GlidePass to serve travelers in more than 100 U.S. airports. The company received investment from Starkel Capital Management (SCM) to accelerate its fantasy sports data rollout and engaged Spotlight Sports Group for affiliate management. Privately held and headquartered in Chicago, the company employs fewer than 50 people and operates in a highly competitive sector dominated by larger incumbents.