Predictive Engagement
1 articles tagged "Predictive Engagement".
Symplify Executive Emphasizes Real-time Data for iGaming Player Retention Post-Tournament
Symplify's CSO Christoffer Feldt-Sørensen highlights the critical need for iGaming operators to leverage real-time data and micro-segmentation to convert tournament bettors into long-term loyal players. He stresses that acting on behavioral signals immediately, utilizing AI for personalization, and ensuring a unified CRM system are key to significant retention gains and future industry success.