Greentube’s Markus Antl: Global franchises, localisation and regulated-market growth

At iGB L!VE 2026, Greentube’s director of global sales and marketing, Markus Antl, spoke with iGB about a year of expansion defined by rising concurrency numbers in South Africa and the ongoing build-out of the supplier’s US operations.

Antl outlined what he described as an "80/20" content strategy, with the bulk of output built around internationally recognised franchises such as Piggy Prizes, Starlight Jackpots and the Diamond Link series. The remaining share is devoted to targeted localisation for markets where player preferences demand it, notably the Netherlands and the US.

He also highlighted upcoming launches in Alberta and Bulgaria as part of Greentube’s push into newly regulated jurisdictions. According to Antl, the company’s "360-degree" offering, spanning land-based, online and mobile channels, gives it a differentiated position when partnering with operators entering these markets.

The conversation, available in full via the video above, offers further insight into Greentube’s content pipeline and growth strategy.