GR8_TECH revamps affiliate platform with enhanced operator controls

GR8_TECH has introduced a significant upgrade to its affiliate management platform, granting operators greater flexibility in structuring and managing their partner programs. The Cyprus-based gaming technology provider said the enhancements allow operators to handle complex multi-tier partner networks, set up more adaptable commercial agreements, and substantially cut down on manual administrative tasks.

Administrators can now create custom affiliate tags, while operators gain the ability to calculate revenue shares based on turnover, gross gaming revenue, or net deposits. The updated platform also supports an unlimited number of sub-affiliate levels, and flat-fee commission plans now accommodate both prepayments and fixed payments.

“We want to make complexity easier to manage,” said Anna Abalyan, Product Lead for the affiliate management platform at GR8_TECH. She added that the new tools let operators “structure partnerships in a way that works for their business” while the platform handles the back-end calculations and reporting.

The upgrade follows a busy period for GR8_TECH, which is building on momentum from the 2026 World Cup. The company recently released initial tournament data and plans to publish the full dataset next month. It also expanded into Georgia just over two weeks ago through a partnership with Setanta Bet, the betting arm of sports broadcaster Setanta Sports.

GR8_TECH’s affiliate platform now processes over 50 million clicks each month and supports more than 200,000 active partners, underscoring its strong presence in the industry. The firm has a roster of high-profile brand ambassadors, most recently onboarding legendary football manager José Mourinho.