GR8_TECH expands affiliate platform with flexible revenue models and multi-tier partnerships

GR8_TECH has rolled out a series of enhancements to its affiliate management platform, giving operators greater flexibility in structuring partner programmes and reducing manual administrative work. The update moves the system beyond basic tracking and reporting into more sophisticated commission configurations and partner network management.

Expanded commission flexibility

Operators can now calculate revenue share using a wider range of metrics. In addition to the existing net gaming revenue model, the platform supports calculations based on turnover, gross gaming revenue, or net deposits. This allows operators to align commission payouts more closely with their specific commercial agreements.

Deeper partnership hierarchies

The platform now supports an unlimited number of sub-affiliate levels, replacing the previous single-level structure. Administrators can either apply the same commission plan across all tiers or configure distinct plans for each level. Full reporting is available throughout the hierarchy, enabling operators to manage complex layered partnerships within a single system.

Custom tagging and prepayment features

New custom affiliate tags allow administrators to create and assign their own classification criteria, supplementing standard categories such as status and traffic type. This makes it easier to segment and filter partners based on business-specific needs. For flat-fee commission plans, the platform now supports scheduled prepayments. The system automatically offsets prepaid amounts against future commissions and reflects adjustments in payout reports, eliminating the need for manual tracking and recovery.

Platform scale and performance

Anna Abalyan, product lead for the affiliate management platform at GR8_TECH, said the updates reflect the growing sophistication of affiliate programmes. “We want to make complexity easier to manage,” she stated. The platform processes over 50 million clicks per month and supports more than 220,000 active partners. According to the company, its automation and traffic-control tools can help operators reduce marketing spend by up to 25%, while smart routing and redirect rules can recover as much as 20% of traffic that might otherwise be lost.