Betandeal Runs Multi-Market World Cup Push Across Eight Jurisdictions
2026-07-22
Source: iGaming Future
Betandeal ran World Cup marketing campaigns for betting operators across eight markets, moving over 15 staff to its Miami office and leveraging a network of more than 1,000 content creators to deliver over 10 campaigns and generate 1.4 million social media views.
Betandeal has detailed the breadth of its marketing operations during the 2026 FIFA World Cup, orchestrating campaigns for sportsbook clients across eight different countries through its combined affiliate and content creator network.
To manage the tournament's demands, the affiliate marketing company relocated more than 15 staff members to its Miami office, where they directed live events, content production and campaign oversight throughout the competition. The office also served as a hub for watch parties and creator collaborations.
Betandeal stated it executed over 10 separate campaigns for operators active in Spain, Brazil, Italy, Colombia, Mexico, Peru, the United States and one further market. The delivery relied on a network of more than 1,000 content creators producing promotional material.
As part of the activation, the firm organised at least 17 World Cup viewing parties, the majority held at its Miami premises, which brought together creators to generate content and work collectively during the tournament. In addition, Betandeal enabled more than 30 content creators to attend matches in person, capturing material from inside stadiums.
The company's Gainblers social media channels accumulated over 1.4 million views across the event's duration. The campaign underscores how operators are increasingly turning to affiliate partnerships and creator-led content to engage audiences in regulated iGaming markets during major international sporting events.