Betandeal

History and Founding

Betandeal was founded in 2016 in Spain, quickly establishing itself in the iGaming affiliate space. Its earliest offices were in Madrid and Ceuta, and it has since expanded to São Paulo, Bogotá, and Miami. The company grew organically and through strategic acquisitions, including iApuestas.com and DeportesOnline.com, which were rebranded under the Gainblers umbrella.

Business Model

Betandeal operates a full‑service affiliate network that connects operators with publishers – tipsters, streamers, social media influencers, and comparison sites. It offers commission‑based campaigns across sports betting, casino, and poker, supported by real‑time statistics, customised links, and dedicated account management. The company also generates revenue through its B2B product Betandeal Games and through premium tools like Link2Play and Premiumpay.

Products and Brands

Betandeal Affiliates is the core network, providing campaign management and analytics. Betandeal Games is a white‑label casino platform and game aggregation system for operators. Gainblers serves as a multi‑language guide to regulated bookmakers and a social tipping community that runs a monthly Tipster League with cash and ETH prizes. Link2Play allows creation of geotargeted, regulation‑compliant advertising links. Premiumpay lets content creators sell services using local payment methods. XBetters is a collection of 3,000 NFTs offering exclusive iGaming benefits, marking Betandeal's entry into Web3.

Market Position and Competitors

Betandeal holds a strong position in Latin America and Southern Europe, with a growing presence in the US market (currently less than 5% of revenue). It competes with other iGaming affiliate networks such as Catena Media, Better Collective, and GiG Media, but differentiates itself through its multi‑product ecosystem and focus on local teams rather than remote operations. The company partners with over 150 brands and has not disclosed any venture funding, suggesting it is bootstrapped.

Awards and Events

In 2025, Betandeal launched the Betandeal Awards, a ceremony recognising top iGaming content creators. The second edition is scheduled for February 2026 in Rio de Janeiro, expected to host guests from over ten countries. This initiative underscores the company's strategy of community engagement and industry networking.

Leadership and Culture

Betandeal is led by founder and CEO Joaquín Gago, who has driven a culture of internal promotion and long‑term market development. In 2024, the company opened a dedicated São Paulo office and deployed a senior manager to the US to cultivate North America. The company's 'gamechanger' ethos emphasises innovation, direct relationships, and a winning mindset among its 50+ employees.