Yaani Digital Limited
- Founded
- 2017-01-01 in Nairobi, Kenya
- Headquarters
- Nairobi, Kenya
Yaani Digital Limited is a performance-driven digital marketing agency founded in 2017 and headquartered in Nairobi, Kenya, with additional offices in Tanzania and Zambia. The agency specializes in data- and technology-enabled marketing solutions for small to medium-sized enterprises and mid-market businesses, focusing on delivering measurable, revenue-linked outcomes. Its service suite includes SEO, paid media, lead generation, conversion rate optimization, UI/UX design, website development, data analysis, and market intelligence. Yaani Digital is particularly noted for its expertise in the iGaming and sports betting vertical, claiming over 1,340% organic growth for sports betting clients and an 87.19% growth rate for fintech clients. The company also operates the AnyDigital programmatic advertising platform, which provides reach across Asian publishers. Founded by James Tumbo, who continues to serve as CEO, Yaani Digital positions itself as a partner that turns marketing budgets into revenue through AI-driven campaigns and funnel optimization.
Detailed Review
History
Yaani Digital Limited was founded in 2017 by James Tumbo in Nairobi, Kenya. The agency quickly established itself as a results-oriented digital marketing player in East Africa, expanding its physical presence to Tanzania and Zambia. Its headquarters remain in Nairobi, and a dedicated US-facing website indicates a strategy to serve American clients remotely.
Services and Specialization
The agency’s service portfolio is built around “precision performance marketing,” covering the full marketing funnel: lead generation, SEO, paid media (Google Ads), conversion rate optimization, UI/UX design, website development, data analysis, and market intelligence. Public case studies highlight a strong focus on the iGaming and sports betting industry, with claims of over 1,340% organic growth for betting clients. Other verticals served include fintech (87.19% growth reported), healthcare, media, e-commerce, and real estate.
AnyDigital Platform
Yaani Digital also operates the AnyDigital platform, a programmatic advertising solution that offers reach across Asian publishers, devices, and mediums. This product is separate from the core agency services and underscores the company’s ambition beyond traditional agency work.
Market Position and Leadership
The company is founder-led and lean; no other C-level executives (CTO, CCO, COO, CFO) have been identified in public sources. James Tumbo serves as Chief Executive Officer. Yaani Digital has not disclosed its headcount or funding history, and it positions itself as a data-driven partner for mid-market businesses, particularly those in regulated or competitive verticals like gambling and fintech.
Key Products
AnyDigital Platform
Programmatic advertising platform providing reach across Asian publishers, devices, and mediums.
Yaani Digital Agency Services
Suite including SEO, paid media (Google Ads), lead generation, CRO, UI/UX design, website development, data analysis, and market intelligence.
Key Persons
- James Tumbo
Speaker