Alphametic

History and Founding

Alphametic was founded in 2015 by Matthew Capala in Miami, Florida. Capala, a Polish immigrant, built the agency after using digital marketing to establish his own career in the United States. The company started as a boutique SEO consultancy and has since evolved into a full-service digital marketing agency with a strong emphasis on AI-readiness. Despite its growth, Alphametic maintains a lean structure with an estimated 11–50 employees, operating from its headquarters in Miami.

Services and Business Model

Alphametic’s services are structured around three primary pillars: SEO, digital advertising (SEM), and generative AI-powered search strategies. On the SEO side, the agency offers comprehensive audits, transactional keyword targeting, content strategy, and authority-building initiatives. Client results include a 42% year-over-year revenue growth and a 57% increase in top-10 keyword rankings. For digital advertising, Alphametic manages campaigns across Google Ads (including Display, Shopping, Performance Max, and Video), Meta Ads (Facebook and Instagram), LinkedIn, and YouTube, using AI-powered bidding and retargeting. Case studies highlight a 670% return on ad spend when combining Google Ads with conversion rate optimization. Additionally, Alphametic provides specialized consulting and training, such as its SEO Bootcamp, used by enterprise clients like L’Oréal USA. The business model focuses on high-touch, customized services that directly impact revenue, avoiding a broad, diluted service offering.

Market Position and Recognition

Alphametic positions itself as an AI-forward agency that proactively addresses the shift from Google-centric search to multi-platform AI search, including ChatGPT. This distinguishes it from traditional digital marketing agencies. The agency serves diverse industries including beauty, e-commerce, hospitality, healthcare, and professional services. It has been recognized as a Top SEO Agency by 50Pros in 2026, validating its standing in a competitive landscape. The agency also contributes to industry thought leadership, with Matthew Capala speaking at events such as the Digital Marketing Summit at Nova Southeastern University. Alphametic’s client roster includes both small businesses and global brands like L’Oréal USA.

Leadership

Alphametic’s leadership is centered on its founder and CEO, Matthew Capala, who is also a recognized SEO speaker and author of “The Psychology of a Website.” No other C-level executives (CTO, CCO, COO, CFO) are identified in publicly available materials. The agency maintains a lean, specialized team structure with key team members such as “Max and Melissa” mentioned in client testimonials, but without specific titles. Capala remains the primary public face of the company, driving its strategic direction and industry presence.