Adlegion Ltd

Company History & Background

Adlegion Ltd was incorporated on 17 January 2020 under the legal name ADLEGION LIMITED (company number 12418118) in England and Wales. The entity’s registration address, according to its LinkedIn profile, is at WeWork, 1 Poultry, London EC2R 8EJ, United Kingdom. The company was established as a full-service digital performance agency, initially focusing on paid social, PPC, and affiliate marketing for the iGaming industry. Over time it expanded into eSports, entertainment, and finance/crypto. An associated website, theadlegion.com, presents Adlegion as a global marketing and educational services company, offering proprietary tools such as a Campaign Manager, Lead Manager, and Data Manager, as well as webinars and online videos about financial trading.

Services & Specialisations

Adlegion’s primary agency site lists four core verticals: iGaming (casino games, poker, sports betting, bingo, fantasy sports); eSports (influencer and event partnerships for global brands); Entertainment (TV, movie streaming, gaming, and sports brand placement); and Finance / Crypto (data-driven marketing for crypto and fintech businesses). The company operates on a performance-based model, using proprietary tools and a dedicated team of SEO and PPC experts, account managers, and consultants.

Proprietary Technology Platform

According to the theadlegion.com terms and conditions and product pages, Adlegion offers three core tools: Campaign Manager (CM) – an engine for publishing, managing, tracking, and optimising any type of campaign and ad, capable of running hundreds of thousands of funnels simultaneously; Lead Manager (LM) – an advanced CRM system that allows real-time optimisation of lead flow, type, and mix per salesperson, synchronised with the Campaign Manager; and Data Manager (DM) – a fast tracking, data mining, and business analysis tool that enables A/B testing, performance analysis, and highly accurate reporting. These tools are designed exclusively for Adlegion and its partners, ensuring the agency does not compromise on its unique requirements.

Client Testimonials & Partnerships

Adlegion prominently features two client testimonials on its website. Parimatch’s Head of Growth praised Adlegion for “almost immediately” achieving all pre-set goals and mobilising an extensive network. Buffalo Partners’ Affiliate Marketing Manager commended “excellent communication and very knowledgeable partner” and high traffic quality.

Headcount & Organisational Structure

LinkedIn lists Adlegion Limited’s employee size as 2–10 people. However, multiple Facebook job postings from Vietnam-based recruitment pages describe a company with “a team size of 30–50 employees” and request experience in IT Infrastructure. These postings may relate to a back-office or offshore branch of Adlegion Ltd, but no official confirmation of an international subsidiary has been found. The company’s UK office appears to be a small core team.

Additional Business Lines

Under the theadlegion.com domain, Adlegion also markets educational services for traders, including live webinars, online videos, and one-on-one training on investment strategies. This suggests a dual business model: marketing agency services for B2B clients and education/training for individual traders.

Market Position

Adlegion’s combination of proprietary ad-tech and deep iGaming expertise positions it as a specialist agency within a competitive landscape. Its focus on data-driven solutions and transparent KPIs has attracted notable clients. However, the company remains relatively small and private, with limited public disclosure of financials or detailed organisational structure.