ThrillTech

Company History & Background

ThrillTech was founded in 2023 by Benjamin Bradtke, former co-founder of the gamification platform Happyhour.io, and Peter Mares, an industry technologist with experience in iGaming systems. The company officially launched its first product, ThrillPots, in late 2023, entering a market that traditionally relied on operator-funded or random jackpots. Instead, ThrillTech introduced a model where players voluntarily contribute a small side bet to fund progressive jackpots, creating a new, non-cannibalising revenue stream for operators. From inception, the company prioritised regulatory compliance and scalability, obtaining multiple B2B licences and achieving ISO 27001 certification.

Products & Platforms

ThrillTech’s core offerings are built around a proprietary jackpot engine that integrates via RESTful APIs into existing operator platforms, sportsbook, and casino games. ThrillPots is a player-funded progressive side-bet jackpot system that allows operators to create custom jackpot tiers with configurable contribution rates, win probabilities, and prize structures. Jackpots can be game-specific, wallet-wide, or community-based. The system generates incremental GGR without affecting base game RTP. ThrillDrops is a real-time reward engine that delivers cash-only prizes based on configurable rules, designed to increase session length and player retention. Additional capabilities include promotional jackpots (operator-funded for acquisition campaigns), multi-brand support, and a bespoke jackpot design service.

Strategic Partnerships & Market Presence

ThrillTech has rapidly expanded its partner network. Notable integrations include Betsson Group (global rollout of ThrillPots across Betsson, Betsafe, and NordicBet brands), Pragmatic Solutions (integration into the Pragmatic Solutions PAM platform), BVGroup/BetVictor (community jackpot payout of nearly £1 million to 501 players in the UK), EstrelaBet (entry into the regulated Brazilian market), Lottomart (UK launch of ThrillPots), SportingTech (global partnership), and Napoleon Sports & Casino (entry into Belgium). The company actively participates in major industry events including SBC Summit Canada, NEXT Valletta, and GAT Mexico.

Licensing & Compliance

ThrillTech’s licensing portfolio is among the most comprehensive in the side-bet jackpot space. As of mid-2026, it holds or is certified for licences from the UK Gambling Commission, Malta Gaming Authority, Swedish Spelinspektionen, Romanian ONJN, Ontario AGCO, Peruvian Mincetur, Alderney Gambling Control Commission, and HM Government of Gibraltar, and is certified for the Netherlands, Spain, Brazil, and Croatia. This extensive regulatory coverage enables operators in multiple jurisdictions to deploy ThrillTech’s products with confidence.

Business Model & Technology

ThrillTech operates on a B2B revenue-share or licensing fee arrangement with operators. The technology is built on a scalable, cloud-native architecture with API-first design, allowing rapid integration without disrupting existing player account management or game aggregation systems. The side-bet mechanics are fully auditable and transparent, with real-time reporting. No changes to underlying game mathematics are required, preserving the operator’s existing RTP and house edge. The company’s focus on regulated markets, compliance, and incremental revenue positions it as a specialist partner for tier-1 operators.