the fellas ads
- Founded
- 2020-01-01 in Amsterdam, Netherlands
- Headquarters
- Rozengracht 207C, 1016 LZ, Amsterdam, Netherlands
The Fellas Ads is a privately held performance marketing agency headquartered in Amsterdam, Netherlands, founded in 2020. The company specializes in cost-per-lead (CPL) campaigns, connecting publishers with advertisers across verticals such as lead generation, e-commerce, nutraceuticals, antivirus software, and iGaming. With a lean team of around 29 employees, the agency differentiates itself through a partnership-driven approach emphasizing trust, transparency, and results. Its affiliate program offers global CPL campaigns with 60-day cookie windows and weekly wire transfer payouts. The Fellas Ads actively participates in industry events like the Affiliate Club Expo (ACE) in Amsterdam and has built a strong social media presence. The company operates from its office at Rozengracht 207C in Amsterdam and serves a network of over 3,000 followers online.
Detailed Review
History and Founding
The Fellas Ads was founded in 2020, with legal incorporation as The Fellas Ads B.V. occurring in 2021. The founders, who are not named individually on the website, possess over a decade of combined experience in both publisher and advertiser roles. They established the agency to address perceived inefficiencies in performance marketing, focusing on high-quality lead generation through direct partnerships rather than traditional ad networks.
Business Model
The company operates as a performance marketing agency, primarily generating revenue through CPL campaigns. Its affiliate program, listed on Post Affiliate Pro, offers publishers 2% commission on lead conversions with a 60-day cookie window, weekly wire payouts, and global reach. The Fellas Ads does not operate a proprietary technology platform but relies on established tracking and management systems. The agency also provides full-service solutions including campaign management, traffic quality assurance, and publisher-advertiser matching.
Market Position
The Fellas Ads targets high-converting verticals like lead generation, e-commerce, nutra, antivirus, and iGaming. Its presence at ACE Amsterdam indicates a strategic focus on the iGaming affiliate sector. The company differentiates itself through a flat organisational structure that promotes speed and direct communication. While it competes with larger affiliate networks, its small size allows for personalized service. The agency has not publicly disclosed client names or revenue figures, but its social media following and event participation suggest moderate influence.
Team and Leadership
The team consists of 11 named individuals on the website, with LinkedIn listing 29 employees, likely including part-time or contract roles. The leadership structure lacks traditional C-suite titles; instead, Marijn van Drunen serves as Managing Director and Justin van Charante as Managing Partner. Other roles include HR Manager, Business Development Managers, Affiliate Managers, and an Account Manager. The company describes its culture as energetic, experienced, and straight-talking.
Regulatory and Controversies
The Fellas Ads is domiciled in the Netherlands and subject to Dutch and EU data protection and advertising regulations. There are no publicly reported controversies or regulatory issues. The company's business model falls within standard performance marketing practices, with an emphasis on compliant lead generation.
Key Products
Global CPL Campaigns
Performance-based cost-per-lead advertising campaigns across multiple geographies and verticals such as lead generation, e-commerce, nutraceuticals, and antivirus.
Affiliate Program
Affiliate program hosted on Post Affiliate Pro featuring 60-day cookie windows, 2% commissions, and weekly wire transfer payouts.
Direct Offers in Lead-Gen, Ecom, Nutra & Antivirus
Direct advertiser offers in the core verticals of lead generation, e-commerce, nutraceuticals, and antivirus software.
Traffic for Digital Services & Downloads
Tailored campaigns for digital products including streaming services and eBooks.
Direct CPL Campaigns
Cost-per-lead campaigns across lead generation, e-commerce, nutraceuticals, and antivirus verticals.
Traffic Delivery
Traffic delivery for streaming subscriptions, e-books, and digital downloads.
Managed Account Services
Personalized account management for both publishers and advertisers.
Performance Marketing Services
Full-service agency solutions including campaign management, traffic quality assurance, and publisher-advertiser matching, acting as an intermediary to optimize conversion rates.
Affiliate Program (CPL Campaigns)
Global cost-per-lead campaigns offering 60-day cookie windows, 2% commission on leads, and weekly wire transfer payouts to publishers across lead-gen, ecom, nutra, antivirus, and iGaming verticals.
Direct Offer Network
A portfolio of direct advertiser offers covering digital downloads, nutraceuticals, antivirus software, and lead-generation services, promoted to publishers through private partnerships and industry events.
Offices & Headcount
29 employees (approx.)