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Super Technologies

Operator
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Founded
2008-01-01 in Romania
Headquarters
Sector 5, Bucharest, Romania

Super Technologies, formerly Superbet Group, is a global entertainment technology group headquartered in Bucharest, Romania, and founded in 2008. The company evolved from a leading sports betting and gaming operator into a diversified product and technology organization, now powering a multi-brand, multi-channel entertainment ecosystem across Europe and Latin America. With over 5,000 employees and technology hubs in Amsterdam, Madrid, Zagreb, London, and Bucharest, Super Technologies develops a proprietary "playstack" platform encompassing sports betting, online casino, trading models, social engagement products, and personalization engines. Its flagship brands include Superbet, a multichannel champion in CEE and Latin America, and Super7, a Belgian multichannel leader entering Romania. Backed by Blackstone through a €175 million minority investment in 2019 and a €1.3 billion refinancing in 2025, the company also acquired MaxBet in Romania in early 2026, deepening its presence in the region. Super Technologies is a member of the International Betting Integrity Association and the European Gaming & Betting Association, underscoring its commitment to regulated markets.

Detailed Review

History and Founding

Super Technologies was established in 2008 in Romania as a sports betting and gaming operator under the name Superbet Group. Over time, it expanded into a full-fledged technology and digital entertainment organization. In 2024/2025, the group rebranded as Super Technologies to reflect its broader mission as a technology company building the future of fan-centric entertainment. A key milestone was Blackstone's strategic minority investment of €175 million in 2019, the world's largest alternative asset manager. In 2025, the company strengthened its financial position through a €1.3 billion refinancing agreement, reinforcing its partnership with Blackstone and enabling accelerated global expansion. In early 2026, Super Technologies signed an agreement to acquire MaxBet in Romania, a move that deepens its presence in the CEE region and strengthens its multichannel entertainment offering.

Products and Platforms

Super Technologies builds an integrated technology stack called the "Super Playstack," which powers its own brands and can be deployed for partner ecosystems. The playstack includes proprietary trading models for innovative pricing and risk management in sports betting, social engagement products that reward fan participation and build loyalty, AI-driven personalization engines for user experience customization, and in-house cybersecurity infrastructure. The company operates several key brands: Superbet, a multichannel brand in CEE and Latin America offering online sports betting, casino, retail shops, and land-based casinos; Super7, a Belgian multichannel leader expanding into Romania; and MaxBet, an entertainment company with online and retail offerings in Romania, acquired pending regulatory approval.

Market Presence and Recent Developments

Super Technologies has commercial markets in Brazil, Belgium, Poland, Romania, Greece, and Serbia, with product and technology hubs across Europe. The company employs over 5,000 people. It is a member of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA), highlighting its focus on integrity and regulation. The 2025 refinancing with Blackstone and the acquisition of MaxBet in 2026 signal an aggressive growth strategy, particularly in Central and Eastern Europe and Latin America. The company also partners with Sportradar to accelerate data-driven innovation.

Leadership

Sacha Dragic is the founder and a board member of Super Technologies, as confirmed by CBInsights. Adam Lamentowicz serves as Chief Commercial Officer for the CEE region, a role verified in the Wolf Theiss press release on the MaxBet acquisition. No other global C-suite executives (CEO, CTO, COO, CFO) were explicitly identified in available sources; the company is privately held and does not publish a full executive team on its website.

Key Products

  • Super Playstack

    Proprietary betting and gaming platform; the core technology foundation for all product verticals.

  • Trading Models

    Innovative pricing and risk management systems for sports betting.

  • Social Engagement Products

    Features that reward fan participation, turn interactions into loyalty, and drive deeper involvement.

  • Personalisation Engines

    AI-driven customisation of user experience across betting, gaming, and content.

  • Cybersecurity Infrastructure

    In-house developed and constantly upgraded security systems protecting all digital products.

  • Superbet

    Multichannel brand in CEE and Latin America (online sports betting, casino, retail shops, land-based casinos). Flagship brand of the group.

  • Super7

    Belgian multichannel leader (online sports and gaming, retail shops, land-based casinos); new entry in Romania.

  • MaxBet

    Entertainment company active in Romania with online and retail offerings; acquired by Super Technologies in 2026 (pending regulatory approval).

Offices & Headcount

5000 employees (approx.)

Key Persons

Exhibition History

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