Seven Days Performance

Seven Days Performance, a prominent UK online prize competition platform, was founded in 2018 by George Sapey and Ross. The company originated from Sapey's initial investment of £20,000 in savings while he was living in Australia, with Ross managing operations back in the UK, initially focusing on buying and selling cars before transitioning to prize competitions. The business model involves running online prize competitions where users can purchase tickets after answering a multiple-choice question or enter through a free postal route. This approach allows Seven Days Performance to operate legally outside the direct regulation of the UK Gambling Commission, adhering instead to the Playing Act of 2005 as a prize competition and free draw operator.

Business Model and Products

The core business model of Seven Days Performance revolves around high-volume, fast-turnover online prize draws for a diverse range of items. Their main offerings include competitions for performance and luxury cars, motorbikes, various tech gadgets, watches, holidays, and significant tax-free cash prizes. The company guarantees winners for every draw, irrespective of whether all tickets are sold, and explicitly states there are no rollovers or extensions. Draws are conducted live on their Facebook page or through automated processes using a Mersenne Twister algorithm for randomness, with results and winner details published transparently. Entry prices can be as low as 2p, and they also offer free-to-enter draws.

Market Position and Competitors

Seven Days Performance has established itself as one of the larger and longer-established UK car-competition sites. They report having given away over 425,000 prizes worth more than £85,000,000 over six years, including high-value vehicles like Lamborghini Aventador and Porsche GT3 RS. The company prides itself on transparency, player protection, fairness, and integrity, positioning itself as a credible operator in the UK's online competition space. While they primarily focus on car-led competitions, they are often discussed alongside other prize draw sites such as Win A Million, which focuses more on cash jackpots. The company has also developed official iOS and Android apps, further solidifying its market presence.

Licensing and Regulatory Footprint

As mentioned, Seven Days Performance operates under the framework of prize competitions and free draws, which keeps it outside the direct purview of the UK Gambling Act 2005's lottery regulations. However, the company is committed to social responsibility and provides resources for responsible playing, allowing users to take breaks or self-exclude. They use Gaming Labs Certified Random Number Generation (RNG) for their draws, ensuring fairness.

Partnerships, Clients, and M&A Activity

Seven Days Performance has been involved in major joint ventures, including with News UK, and has launched successful national TV campaigns. Beyond its own brand, the company, through 'Seven Canyon', also acts as a consultancy and incubator for other start-up gaming businesses in the raffle, lottery, and skill gaming space, offering expertise in technology, marketing, and regulatory compliance. This demonstrates an expansion of their business influence beyond just operating competitions.

Recent Strategic Direction

The company continues to focus on ambitious growth plans, leveraging its proprietary technology and customer-centric approach to maintain its position as a market leader in the UK. Directors George Sapey and Ross Youngman have expressed visions for expanding the business and potentially stepping back from day-to-day operations to pursue other interests. Their strategic direction includes continuous focus on transparency, player protection, fairness, and integrity.