iGaming B2B
Founded
2003-01-01 in Yerevan, Armenia (started as a garage operation)
Headquarters
20 Garegin Hovsepyan, Yerevan 0047, Armenia

SoftConstruct is an imagination-driven global technology company rooted in Armenia, established in 2003 by the Badalyan brothers. Beginning as a four-person garage start-up, it has grown into one of the largest IT companies in Armenia and a leading provider of software solutions for the iGaming and sports betting industries. The company’s core mission is to transform ideas into successful business ventures by developing innovative technology solutions across multiple sectors, with a primary focus on gaming and sports data. SoftConstruct operates a portfolio of more than ten market-leading independent trademarks, including the well-known BetConstruct sportsbook and casino platform, FeedConstruct real-time sports data service, and the VBET betting brand. Headquartered in Yerevan, Armenia, with additional offices worldwide, the company now employs over 8,000 professionals. SoftConstruct’s ecosystem brings together products, people, and possibilities under a single vision to challenge existing patterns and reframe industry limits. In recent years, the company has invested heavily in artificial intelligence, launching BetConstruct AI to enhance operator performance. With a presence at major industry events such as ICE Barcelona, SoftConstruct continues to scale its AI capabilities while maintaining its position as a pioneer in the Armenian tech landscape.

Detailed Review

History and Founding

SoftConstruct was founded in 2003 by Vahe Badalyan and Vigen Badalyan in a small garage with only four employees. From these humble beginnings, the company grew steadily, initially focusing on software development for the iGaming sector – becoming the first Armenian company to engage in that field. Over two decades, SoftConstruct evolved from a niche developer into a comprehensive technology hub that drives innovation across industries.

Corporate Structure and Headquarters

The company’s headquarters are located at 20 Garegin Hovsepyan, Yerevan 0047, Armenia. For legal and corporate structuring, SoftConstruct also maintains a Maltese entity, Soft Construct Limited, registered at Luxe Pavilion, 2nd level, Diamonds International Building. The group’s headcount exceeds 8,000 creative professionals.

Products and Brands

SoftConstruct owns a diverse portfolio of brands and products. BetConstruct is a comprehensive sports betting and online gaming platform offering sportsbook, casino, live dealer, and AI-driven optimization tools. BetConstruct AI, launched in 2025, provides operators with a proven increase in turnover and is used by over 500 partners. FeedConstruct is a real-time sports data and digital content provider, delivering live scores, statistics, and multimedia feeds to operators and media outlets. VBET is a consumer-facing sports betting and casino brand operated by SoftConstruct under its own licences. The company lists ten-plus market-leading independent trademarks covering various aspects of gaming, data, and technology infrastructure.

Milestones and Strategic Direction

SoftConstruct has achieved significant milestones: it was the first Armenian IT company to specialize in iGaming software, and it now positions itself as a global tech provider with branch offices across multiple regions. The company has actively pursued AI integration, with CEO Leonid Kirakosyan highlighting at ICE Barcelona 2026 how the organization is scaling AI while managing commercial procurement and forecasting. In terms of partnerships, SoftConstruct (through BetConstruct) has collaborated with operators such as Oddsgate for the Brazilian gaming market. The company also engages in B2B news and educational content, reflecting its thought leadership in the industry.

Licensing and Compliance

Licensing and compliance are handled through multiple jurisdictions, with the Maltese entity serving as a regulatory anchor. The group employs a Chief Compliance Officer, David Webb, to oversee regulatory matters.

Market Position

Overall, SoftConstruct is a mature, vertically integrated technology group that combines product development, data services, and consumer brands under one roof. Its longevity, headcount, and growing AI focus underscore its ambition to remain a dominant force in the global iGaming technology space.

Key Products

  • BetConstruct

    A comprehensive iGaming and sportsbook platform offering turnkey solutions, player management, and regulatory compliance tools for operators worldwide.

  • FeedConstruct

    A provider of real-time sports data feeds covering thousands of events across multiple sports, used by bookmakers and media companies.

  • Fastex

    A blockchain ecosystem that includes a cryptocurrency exchange, NFT marketplace, and digital wallet services, bridging gaming with decentralised finance.

  • RecSys

    An AI-driven recommendation engine designed to personalise game suggestions for players, increasing engagement and retention for iGaming operators.

  • VBET

    A consumer-facing sports betting and casino brand operated by SoftConstruct.

Offices & Headcount

8000 employees (approx.)

Key Persons

Notable past members

Exhibition History

Recent News

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