Armen Mnaskanian is the Head of Sales – Gaming Content at SoftConstruct, the company behind CreedRoomz Live Casino, Pascal Gaming, and Just Poker. He leads international sales, business development, and strategic partnerships, focusing on expanding into regulated and emerging markets, particularly Latin America and Europe. He has been instrumental in forging high-profile partnerships, such as the collaboration with football legend Ronaldinho, and in opening new live dealer studios, including a facility in Romania.
Mnaskanian is a frequent speaker at industry conferences like SiGMA, PGS (Peru Gaming Show), and iGB Live, where he discusses market trends, product localization, and the importance of customer feedback in product development. He emphasizes that CreedRoomz is not merely watching competitors like Evolution but actively driving innovation through operator insights and tailored content.
With a global commercial background based in Sweden, Mnaskanian’s role encompasses overseeing the entire sales cycle and partner relationships for live casino, RNG, and poker products. His efforts have helped position CreedRoomz as a global live casino partner known for its unique game shows and adaptive technology. He frequently highlights the value of listening to operator feedback to refine offerings and stay ahead in the competitive iGaming landscape.
Career History
| Company | Role | Dates |
|---|---|---|
| Softconstruct | Head of Sales – Gaming Content | – present |