SBC Events
- Founded
- 2009-01-01 in London, United Kingdom
- Headquarters
- Putney, London, United Kingdom
SBC Events is the live-events division of SBC, a privately held global events, media and advisory business headquartered in Putney, London. Founded in 2009, SBC Events organises some of the largest international conferences and exhibitions for the sports betting, gambling and iGaming sectors, including flagship properties such as SBC Summit, SBC Summit Americas, and the Canadian Gaming Summit. The company positions itself as a community builder and knowledge hub for senior executives, operators, regulators and suppliers across the industry. SBC Events delivers content-driven conferences, networking programmes, award ceremonies and expo floors where attendees can evaluate the latest technology and solutions. Its events attract thousands of professionals annually, with SBC Summit 2026 expecting over 10,000 attendees. The organisation also operates SBC Digital for virtual events and SBC Media, a news network of nine industry websites employing 15 journalists. Additionally, SBC Leaders is an invitation-only membership group for influential operators. The company is recognised as a leading B2B platform in the gambling ecosystem, bridging innovation, regulation and commercial growth.
Events Organized
Detailed Review
Company Overview
SBC Events is the cornerstone of the SBC group’s live-event portfolio. While SBC as a whole encompasses media, digital events and advisory services, SBC Events specifically focuses on producing in-person gatherings that serve the global sports betting and iGaming community. The division’s flagship event, now branded SBC Summit (formerly Betting on Sports Conference), has grown from a single London gathering to a major international series with editions in Europe, North America and Latin America.
Business Model and Market Position
The company’s strength lies in its ability to attract high-level speakers and decision-makers. Past keynotes have included Sportradar founder Carsten Koerl and DraftKings co-founder Jason Robins, illustrating the event’s pull. SBC Events also runs the SBC Awards, which celebrate industry excellence, and hosts networking features such as the First Pitch startup competition and the SBC Leaders Club. SBC Events’ operational model relies on a team of event professionals based primarily in London, with expansion into the Americas. The division benefits from the broader SBC media network, which provides editorial coverage, audience reach and content amplification. This integration allows SBC Events to offer exhibitors and sponsors high visibility across multiple channels. The company’s main competitor is Clarion Gaming (which runs ICE and iGB Affiliate), but SBC has carved a distinct niche by focusing specifically on sports betting (as opposed to general casino or lottery) and by maintaining a strong media presence. Its events are known for a more entrepreneurial, start-up-friendly atmosphere, and the organisation has been quick to embrace emerging markets such as Latin America and Canada.
Recent Leadership Changes
Since 2023, SBC Events has been led by CEO Jeff Marks, who succeeded founder Rasmus Bech. Under Marks, the company has expanded its footprint in North America, launched new verticals and increased sponsorship revenues. The division remains privately held and does not disclose financials, but employee headcount is estimated at 51–200 across the entire SBC group, with the events team forming a significant portion.
Key Products and Platforms
SBC Events operates a portfolio of events and media brands. The flagship SBC Summit is held annually in Lisbon, featuring keynote sessions, workshops, expo floor and networking. SBC Summit Americas focuses on the US and Latin American regulated gambling markets, held in Fort Lauderdale. The Canadian Gaming Summit is the annual conference for the Canadian iGaming sector in Toronto. The SBC Awards recognise excellence across the industry. SBC First Pitch is a startup competition during SBC Summit. SBC Leaders is an invitation-only membership club for operators. SBC Digital offers virtual events. SBC Media runs a network of nine industry news websites. SBC Connect is a mobile app for delegates.
Key Products
SBC Summit
Flagship global event for the sports betting and iGaming industry, typically held in Lisbon; includes keynote sessions, breakout tracks, exhibition floor, and networking.
SBC Summit Americas
Held in Fort Lauderdale (Florida) targeting the Americas market; features 10,000+ attendees, regulators, operators, and suppliers.
SBC Digital
Virtual events platform organising specialised virtual events for specific regions (e.g., SBC Digital Africa, SBC Digital Canada), providing remote conference and networking sessions without travel.
SBC Awards
Annual awards gala celebrating innovation and excellence in the sports betting and gaming sectors, held during SBC Summit.
SBC Media
Publishes 100+ stories daily across nine websites including sbcnews.co.uk, sbcamericas.com, sbcnoticias.com, casinobeats.com, slotbeats.com, gamblingtv.com, lotterydaily.com, paymentexpert.com, insidersport.com, and sbcdirectory.com. Also publishes SBC Leaders Magazine.
SBC Leaders
Invitation‑only membership club of top operators; facilitates private meetings, roundtables, and collaboration to advance industry standards.
SBC Directory
Online directory of suppliers and service providers to the sports betting and gaming industry.
First Pitch
Start‑up competition held during SBC Summit where gaming start‑ups present to investors and industry leaders.
SBC Connect
Mobile app for event delegates to schedule meetings, view agendas, and network.
Canadian Gaming Summit
Annual conference and exhibition for the Canadian iGaming sector, held in Toronto.
SBC First Pitch
A startup competition held during SBC Summit, providing early-stage companies with investor pitching opportunities.
Offices & Headcount
120 employees (approx.)
Key Persons
Rasmus SojmarkFounder & CEO
Notable past members
- Tony Hawk — Keynote Speaker