Salocin Group Ltd

History and Founding

Salocin Group Ltd was established in 2020 by Nick Dixon, a serial marketing services entrepreneur, with the vision of building a data‑powered marketing services group focused on mar‑tech, CRM, analytics, content development, and media optimisation. The company’s first major transaction, completed in November 2021, was the £14.8 million acquisition of Edit from Kin + Carta, funded by NVM Private Equity. This deal brought on board a 120‑strong team of data scientists, engineers, and strategists and marked the beginning of a strategy to consolidate complementary firms. In 2023, Salocin Group acquired Wood for Trees, a long‑established charity data and insight business founded in 2007. The Group also operates Join the Dots, an independent media agency that focuses on data‑driven sustainable growth.

Business Model and Brands

Salocin Group’s service lines span cloud solutions, data science, modern data platforms, CRM strategy, customer journey planning, predictive modelling, and AI‑powered automation. Through its brands, it delivers end‑to‑end capabilities: Edit provides technology implementation, experience design, and adoption for platforms such as Salesforce Marketing Cloud, Data Cloud, and Creatio; Wood for Trees specialises in supporter data analysis, benchmarking (via its InsightHub tool), and fundraising optimisation; Join the Dots manages media planning, buying, and campaign execution. The Group is a certified B‑Corp and emphasises a privacy‑first, compliance‑aware approach to data.

Market Position and Partnerships

Key partnerships include a formal relationship with Creatio (announced 2025) to offer no‑code CRM and workflow automation, a long‑standing Salesforce partnership, and integration with Microsoft Fabric and Azure. The Group also features on the Crown Commercial Service G‑Cloud 14 framework, demonstrating its public‑sector eligibility. Salocin Group’s culture is described as data‑led, human‑centred, and results‑driven. With a headcount estimated at around 100 and leadership drawn from the same marketing‑services ecosystem, the Group continues to position itself as a trusted advisor for organisations seeking to modernise customer and supporter engagement through connected data and AI.