- Founded
- 2018-01-01 in Denmark
- Headquarters
- Copenhagen, Denmark
Bazoom is a global link building marketplace founded in 2018 that connects businesses, agencies, and freelancers with over 80,000 premium media outlets for acquiring high-quality backlinks. The company replaced traditional manual spreadsheets with a custom-built platform in 2020, offering transparent self-service link purchasing without subscription fees. Operating from offices in Spain, Malta, the USA, and Denmark, Bazoom employs over 80 professionals and emphasizes white-hat, editorial link building aligned with Google guidelines. The US became its largest market after co-founder Nicolai Klausen relocated there in 2021. In addition to the marketplace, Bazoom offers a content writing service called Content by Bazoom. The company has seen rapid growth, with a reported triple-digit million exit by founders in 2021.
Detailed Review
Company History
Bazoom was founded in 2018 in Denmark by Nikolaj Østergaard and Nicolai Klausen. Initially operating as a direct link seller using manual spreadsheets, the company pivoted in 2020 to a custom-built marketplace platform that streamlined the link acquisition process. This shift allowed Bazoom to scale rapidly, and by 2021 co-founder Klausen relocated to the United States, which became the company’s largest market. A 2021 news article reported a triple-digit million exit by the founders, underscoring the company’s financial success.
Business Model and Platform
Bazoom operates a two-sided marketplace that matches buyers—agencies, in-house teams, and freelancers—with vetted publishers offering editorial backlinks. The platform replaces the traditional broker model with a transparent, self-service interface. Users can filter outlets by Domain Authority, traffic, niche, and language, then purchase placements directly. There are no subscription or entry fees; clients pay only for purchased links. Bazoom provides account management and campaign oversight, allowing clients to outsource the entire link building workflow. Customer reviews on Trustpilot and G2 consistently praise ease of use, vendor responsiveness, and measurable improvements in organic rankings.
Products and Services
The core product is the Bazoom Marketplace, which provides access to over 80,000 premium media outlets. Users can search, filter, and purchase editorial backlinks, manage projects, and view reporting. The company also offers Content by Bazoom, a content writing service that produces SEO-optimised articles, product pages, and marketing copy, supported by Bazoom’s publisher network. This add-on service ensures seamless integration of custom-written articles with purchased placements.
Market Position and Competitors
Bazoom positions itself as a white-hat, quality-focused alternative to outdated link farming tactics, emphasizing editorial placements and sustainable SEO growth. It competes with other link building platforms such as FatJoe and The Hoth. The company faces ongoing challenges related to publisher quality control, link decay, and evolving search engine algorithms. Despite this, Bazoom has carved a distinct niche by offering a fully transparent, self-service marketplace without monthly retainers.
Leadership and Growth
Bazoom is privately held under Bazoom Group ApS. Key leadership includes CEO and founder Nikolaj Østergaard and COO and co-founder Nicolai Klausen. No other C-level executives have been confirmed from available sources. The company employs over 80 professionals across multiple offices in Málaga (Spain), Malta, Miami (USA), Copenhagen, and Aarhus (Denmark). Growth has been substantial, with the US market driving expansion.
Key Products
Intelligent marketplace for link building
The flagship platform launched in 2020, replacing manual spreadsheets. It allows users to browse, purchase, and manage backlinks from vetted publishers, with all orders, invoices, and campaign data centralised in one dashboard. No subscription or entry fees; clients pay per link.
Custom link building services
Bespoke campaigns for clients who need tailored outreach, niche-specific placements, or large-scale link acquisition, managed by Bazoom’s team.
Monthly link building services
Recurring backlink packages designed for ongoing SEO maintenance and steady growth, often used by agencies and in-house SEO managers.
Bazoom Marketplace
The flagship platform for buying and selling backlinks. Users can browse a database of publishers, select relevant sites, and purchase editorial links. No subscription or entry fees are required.
Content by Bazoom
A content writing service offering SEO articles, product pages, and marketing copy tailored for link building campaigns. Powered by Bazoom’s network of writers.
Strategy Builder
A tool that assists clients in planning link building campaigns by suggesting optimal targets and outreach strategies.
Offices & Headcount
80 employees (approx.)
Key Persons
Tamara NovitovićHead of SEO